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Le créatif Sebastian Strasser a réalisé cette superbe publicité pour l’opérateur Vodafone. Intitulée « Add Power to your life » et pensée par l’agence allemande Jung von Matt/Alste, cette production Stink propose des effets spéciaux de grande qualité signée Time Based Arts sur un titre de Woodkid – Run Boy Run.

Automotive brand Nissan has unveiled the first smartwatch concept to communicate with a car, providing drivers with real-time information such as average speed and heart rate (+ movie).

The Nismo Watch will connect with Nissan‘s Nismo vehicle range, enabling drivers to keep track of their speed and fuel consumption to help improve efficiency.

Racing drivers will be able to use the watch to access performance statistics while on track. Data from the car and wearer will be transmitted to a smartphone app via bluetooth, where it will be stored.

The watch will also track and rate the user’s social media activity across Facebook, Twitter, Pinterest and Instagram via Nissan’s Social Speed software.

“Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo brand more accessible,” said Gareth Dunsmore, the brand’s Marketing Communications General Manager.

The interface will be controlled by two buttons on the smooth band, which will secure to the wrist with a snap-fit mechanism and come in black, white, or a combination of black and red.

A lithium battery will have a life of over seven days and charge by micro-USB. Packaging for the watch will be made using rubber from racetrack tyres.

Nissan has also set up a mobile laboratory to develop and test additional features for its wearable technology.

It is hoped these new features will be able to monitor biometrics including heart rhythm intervals to identify when drivers are becoming tired, brainwaves to track concentration levels and emotions, plus skin temperature to record core body temperature and hydration levels.

The concept was unveiled at the Frankfurt Motor Show earlier this week, close behind electronics brand Samsung‘s announcement about its own smartwatch.

Google is set to launch its Google Glass augmented reality eyewear in 2014, which the UK government wants to ban for drivers amid safety concerns.

Apple is also rumoured to be working on a smartwatch that might take the form of a slap bracelet with a video display patented by the company earlier this year. See more wearable technology »

Here are more details from Nissan:

Nissan enters wearable technology space with the unveil of the Nismo watch concept

Nissan launches first smartwatch to connect car and driver performance.

First smartwatch concept to connect driver and car Nismo Watch showcases Nissan’s intent to deliver biometric data that enhances driver performance and efficiency Nissan is investigating heart and brain monitoring technologies for future wearable tech.

Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.

The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10-22 September 2013), is Nissan’s first step into wearable technology and epitomises its “fan first” approach to performance.

The Nissan Nismo Watch will allow drivers to: monitor the efficiency of their vehicle with average speed and fuel consumption readings; access vehicle telematics and performance data while on track; capture biometric data via a heart rate monitor; connect to the car using a smartphone app via Bluetooth Low Energy; receive tailored car messages from Nissan.

Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: “Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”

Earlier this year, Nissan launched the Nismo Lab – a bespoke, mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide – a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan Nismo Athletes during races. Nismo’s vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.

Three key technologies have already identified for future development: ECG (Electrocardiogram) – to measure the intervals of the R-R rhythm of the heart, and identify early fatigue; EEG (Electroencephalogram) Brainwave – to monitor the drivers’ levels of concentration and emotions, and help athletes to get ‘In The Zone’; Skin Temperature – to record core body temperature and hydration levels; The Nismo Watch will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.

The sleek Nismo Watch will be available in three colours – black, white and the flagship black and red. The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design. The simple user interface can be controlled by two buttons and is secured onto the driver’s wrist via a simple snap-fit mechanism.

Even the packaging will have a unique Nismo identity. Dunsmore concluded: “We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo’s heritage in racing into this futuristic innovation.”

The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.

The post Nismo smartwatch
by Nissan appeared first on Dezeen.

Is this the best bluetooth speaker for under $70? I’ve tried many portable speakers and man, they’ve come a long away. They’re loud, bassy, and generally distortion free. The good ones all cost $100+ so when Soundfreaq sent me the Sound Spot to try out, I was a little skeptical. However, I am familiar with the company as I’ve tried their original Sound Platform speaker before and came away quite impressed. So what do I look for in small, compact bluetooth speaker? It has to look good, sound good, and painless to pair. Hit the jump for my review.

The first thing you notice about the Sound Spot is the design. It’s got mid-century modern mojo to it. Most competitors opt for a techno look but the Sound Spot is meant to look right at home, in your home – an accessory on your shelf when not in use. The front panel is made from wood while the main body is high quality textured plastic. The face is pretty much devoid of any branding save for a tiny logo mark in the center of the speaker grill. On top, you’ll find touch controls for basic navigation. Behind are standard line in/out inputs, a toggle that functions like a basic equalizer, and the ability to charge your phone via USB.

It sounds great! The Sound Spot is just barely taller than a standing iPhone 5 yet cranks out enough sound to fill a full 400 sqft living room. I did notice a little distortion with the volume turned up, but nobody in their right mind is going to blast their music that loud. The toggle switch in the rear lets you augment the speaker with 3 presets – flat, warm, bright. I’ve found with almost all the music I tested from classical to hip-hop to dance, warm provided the right amount of balance. Flat and bright seem better suited for spoken word and audio podcasts.

My only complaint about the Sound Spot is how long it takes to charge. The power button blinks to indicate charging status and I swear it took forever and a day to get it fully juiced up. Once it’s charged, expect about 6 hours of non-stop music with the volume set somewhere in the middle. Curiously Soundfreaq purposely left out a built-in microphone. Most competitors allow you to use their speakers as a speakerphone of sorts with varying degrees of success so I’m not particular peeved at the omission from the Sound Spot.

I totally recommend the Sound Spot to anyone on a budget looking for a portable speaker with good sound and great looks. A comparable $70 speaker I picked up from a department store was equally audibly gifted but looked more like a desktop computer peripheral than a designed audio device. I’m actually thinking about including it in our annual holiday gift guide. Comes in black or white. Get you some!

Designer: Soundfreaq, Buy it here

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(Best Bluetooth Speaker Under $70? was originally posted on Yanko Design)

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