Hasta La Ideas

Powder coated recycled drumFabric braided cable 2mOsram circular fluorescent lamp 55WCool white 4200 LmDiffuser frost acrylic

News: Milan is “sitting in the past” and Italy is “losing the culture behind production,” according to Patrizia Moroso, head of leading Italian furniture brand Moroso (+ interview).

“There are so many reasons, but we are losing the culture behind production,” she told Dezeen. “I don’t know how many more years we have production for because also companies are dying every day in Italy.”

Moroso made the comments during an interview with Dezeen at the designjunction show – part of the London Design Festival in London this week – where the brand has furnished the VIP room.

When asked to compare the design scenes in London and Milan, she said: “Milan unfortunately is sitting in the past and the past is gone. All the most important people of the beautiful past of Milan are very old or dead. I don’t see energy now; the city is like a closed box.”

London, by contrast, is “a sort of belly of the world,” she said. “London is the centre of many kinds of thinking. Many people, young people but also people from all over the world, are attracted because London is open.”

Moroso is creative director of the eponymous Udine-based company that was started by her parents, who asked her to help reinvigorate the firm during the recession in the eighties.

Under her influence, the small, craft-driven company began to collaborate with international designers including Konstantin Grcic, Patricia Urquiola and Ron Arad. Moroso is now one of Italy’s most highly regarded design-led furniture brands, yet it continues to manufacture all its products in workshops close to its headquarters in north-east Italy.

However Moroso fears that Italy’s craft-based manufacturing excellence is dying out. “Italy in a way is very much in a crisis because it doesn’t want to change, doesn’t want to move and is becoming very old,” she said. “We have had more than 20 years of bad management of our government, society, schools, institutions. Everything has almost disappeared, so this is very bad for culture and design is part of that.”

Milan remains the world’s most important centre for furniture design but there are concerns that it is losing its influence. Earlier this year Claudio Luti, president of the Milan furniture fair, said that poor planning was damaging the city’s reputation. He told Dezeen: “If things don’t work in the right way, they damage Milan, they damage our future.”

In April, Former Domus editor Joseph Grima told Dezeen that “an era is drawing to an end for Italian design.” He added that the Italian apprenticeship system, where crafts skills are learned directly from masters, is “in a little bit of a crisis” as the rest of the world moves towards a schools-based system.

Moroso agreed that Italy’s design schools were suffering. “The schools are collapsing,” she said. “When I see our universities and design schools, they are not the best in the world, they are not so important unfortunately. If you don’t give importance to learning, not immediately but in ten years you loose a generation of material culture.”

Moving production to emerging economies like China was not a solution for her company, Moroso added. But she laughed off concerns about Chinese companies copying her products.

“In China they have all the copies of everything, especially Supernatural chairs by Ross Lovegrove,” she said. “In every coffee bar you can find them. They’re not ours but they’re very famous so I’m happy!”

See all our stories about Moroso. Here is a full transcript of the interview:

Marcus Fairs: How does the design scene in London compare to Milan?

Patrizia Moroso: The differences are so many, of course. Milan unfortunately is sitting in the past and the past is gone. All the most important people of the beautiful past of Milan are very old or dead. I don’t see energy now; the city is like a closed box. There was a fantastic moment in the past but they are not changing or accepting influence from outside. Italy in a way is very much in a crisis because it doesn’t want to change, doesn’t want to move and is becoming very old.

Marcus Fairs: Are you talking about design or everything?

Patrizia Moroso: The society, unfortunately. For instance all the young people, many, many of them are going away. Especially from what I know, I have kids that are now starting university. One of my sons is here, in Oxford. Many other young people came to university in England, but also elsewhere. So that is strange because you see your best people, the young and the interesting people, going away because in Italy now it is very difficult to start to do something after your studies. It’s not a problem of money and financial price, it’s because people don’t want to think in another way. It’s very rigid.

So London, for me, is a little bit different. Many people, young people but also people from all over the world, are attracted because London is open. Of course I know that also here it is very expensive, from what I hear. England has lots of problems in terms of society. I was talking with a taxi driver yesterday and he said to me: “You know, I was living in London with my family and my son is obliged to go and live in the suburbs. Every day I have to drive for an hour to come into London because it’s no longer possible to sustain this level. Here, rich people come from all over the world, from Russia, from China, and they are buying houses that they stay in one week per year, and we’re losing our city.” This could be the beginning of something very bad I think.

But anyway, London is still alive. Probably because so many people are coming to study and are making their own things here, sometimes establishing themselves forever. Some of the big names in London architecture and design, friends of ours, they all come from outside, countries from far away. Turkey, Iran, Israel, Italy, France.

Marcus Fairs: Why is London important to Moros? Is it because of the contract market, with all the architects here?

Patrizia Moroso: It’s important first of all living or working in a place that is so exciting is always an occasion to stimulate your brain. That is for me, the first thing. But of course to have a showroom in London is because London is the centre of many kinds of thinking. Architecture is one of these and some of the most important studios in the world, of architecture and interior design, are based in London. Maybe then they have other studios around the world, but the main studios are here. Of course for that reason it is important to stay close to them. It’s a sort of belly of the world.

Marcus Fairs: Will Milan be able to retain its importance as a creative city, as a design city?

Patrizia Moroso: Milan is not my reality. I’m living and working in the countryside north-east of Italy [in Udine]. Milan has a lot of important human knowledge about making things, and I think we in Italy are fantastic at doing what we are able to do.

We have an incredible heritage of a very high quality of craft, but also transforming craft during the 60s and 70s in industry. Maybe not big industries because you know that the design industry is never that big, companies need to be medium-sized to work in a good way, but the companies began as little companies of craftsmen or things like that. Why? Because Italy is a country where the people have an incredible talent to make beautiful things in wood, in glass, in metal, whatever. Very refined. Still, for me, a country that can produce some of the best things.

For instance, in furniture it’s one of the best places in the world and one of the few places in Europe because we maintain these capabilities. In England, for some reason you lost these capabilities. You also were making, now I don’t know. You are great at thinking; that is something important. The reverse in Italy: we are great at making but unfortunately thinking belongs to culture and culture belongs to society. We have had more than 20 years of bad management of our government, society, schools, institutions. Everything has almost disappeared, so this is very bad for culture and design is part of that.

When I see our universities and design schools, they are not the best in the world, they are not so important unfortunately. For me one of the reasons is the schools. If you don’t give importance to learning, not immediately but in ten years you loose a generation of material culture. In Italy I believe some schools are still important because the teachers are very, very strong and make them good schools, but they are not paid very well. The schools are collapsing. For instance, design schools need a sort of laboratory. In Italy design schools are usually very academic and they are not letting the students try or make because there is no money to do this and no spaces for this kind of approach to design that is so important.

The most important schools that I know, like the Royal College of Art and Design Academy Eindhoven, they are factories for young designers and they can try to make what they think. There are so many reasons, but we are losing the culture behind production. So I don’t know how many more years we have production for because also companies are dying every day in Italy. This is so sad for me because really the craftsmen and the people that used to work in the factories have an incredible mentality, so I hope this will change.

Marcus Fairs: You don’t sound very optimistic about Italian design and manufacturing.

Patrizia Moroso: I’m not optimistic because I see what happens. I think the companies have the knowledge so all of them together can really teach a lot because they are going on making beautiful objects designed by designers from all over the world, usually. Some are also Italian, but not so many unfortunately. Thirty or 40 years ago Italian design meant not only production but also Italian people as designers, architects, but now fewer and fewer. Now we have to do something to start again and think about making projects.

Marcus Fairs: Can Moroso still survive in Italy or will you have to move your business to a different city?

Patrizia Moroso: I’m very nostalgic; my roots are very deep. I’m living there, staying there. All our production is done in our little city and we’ll go as long as I’m there. Of course we are curious and why not if you want to develop something that belongs to another culture and manufacture.

For instance, I remember when we went to India for hand embroidery. In Italy nobody knows this any more and Nipa Doshi [of Doshi Levien] was designing something that had to be done by hand in India, so we went to India but only for that. Or if I work with Tomek Rygalik, who is Polish, I want to develop some wooden chairs with him in Poland because he is living there, he knows how to work that wood in that factory, which could be our supplier.

So outside of Italy it is interesting if you have a reason to go, not to spend less money. The quality in Italy is very high and we want to keep it, so taking business somewhere else is stupid. Many of the companies that went to China ten years ago, they stopped production. First because the quality went down, then when China increased the quality. Now they also have good quality. The balance was not so convenient so they came back.

But what happens is that China is very fast, and people from China are running like trains. So in one second they see what is good and they are doing that. But if you go there and give all your information then it is obvious that someone can copy you, and very well. In China they have all the copies of everything, especially Supernatural chairs by Ross Lovegrove. In every coffee bar you can find them. They’re not ours but they’re very famous so I’m happy!

It’s a country that is changing, also for them things are deeply changing. I saw architects that are fantastic. Young architects that are coming out of China that can be interesting working here, why not? What is more global, I don’t know. But the work we are doing in Italy, in our cities, is very peculiar. And this is, in a way, the ratio we can give to the world. We don’t want to disappear, making things all over because that is what happens every day for dresses, for everything. We want to be very related with our country.

Marcus Fairs: You’ve done the VIP lounge here at designjunction. Tell us what you think of the show.

Patrizia Moroso: Designjunction is a new fair but it’s very interesting with a lot of young people here. I saw many young productions and designers, like in the past when I first went to England to meet the young Tom Dixon, the young Ron Arad, that generation. Every one of those people were making everything themselves, that was the beauty of English design, British design as they called it. This is also the secret of good design, to experiment in a moment of your profession with making by yourself. A good designer has to be able to produce something.

So that age in London was fantastic because all these names then became very famous. They were just doing things by themselves and I see a little bit of the same at this fair now. Some are very interesting, and why not help the fair to have a little place as a lounge.

The post Milan is “sitting in the past” says Patrizia Moroso appeared first on Dezeen.

Lisbon Architecture Triennale: Portuguese artist Marta Wengorovius teamed up with architect Francisco Aires Mateus to create this small wooden library that can be used by only one person at a time.

On show as part of the Lisbon Architecture Triennale, the reading cabin comprises a shed-like structure containing nothing but a single bookshelf and a raised seating area.

Daylight filters in through a skylight that punctures the gabled roof.

Marta Wengorovius invited 20 guests to choose books for the library, creating a collection of 60 volumes.

“Sharing this itinerant project creates a community between people who read the books, the guests who chose the books and the people who will read the books wherever the cabin shall pass,” she said.

Visitors can reserve time slots to occupy the library, whether it be an hour or a whole day.

The cabin first opened in Paredes and has since moved to Lisbon. The artist plans to relocate it each year, translating the books into different languages for foreign countries.

Francisco Aires Mateus designed the structure. His studio also recently completed a pair of waterfront cabins in Grândola, Portugal.

Other buildings designed specifically for a single inhabitant include a micro home by Renzo Piano and a travelling performance venue.

See more stories from the Lisbon Architecture Triennale »

Photography is by João Wengorovius.

Here’s a project description from Marta Wengorovius:

Um, Dois e Muitos (One, Two and Many)

The project is an itinerant library that aims to be a compass of reflection concerning the themes: “One”, “Two” and “Many”. The 60 books in the library relate to: “One” (every single one chosen), “two” (every single one two chosen) and “many” (every single one many chosen).

The books were chosen by 20 guests invited to collaborate with the artist and to be part of this project. With the intersection of these various books there is a desire to produce a sort of manifest, a synthesis to enlighten our roots, and searching some earth (roots?). I believe that the truthful ones cross our past and present, and give flowers throughout the ages, enlightening the time that goes by.

The library was planned to be in one different place per year. If exhibited in a foreign country the books will be translated to the native language of the country.

This art project had its first opening on December 2012 as part of the public art project in Paredes, north of Portugal.

Using Instructions

The Reading Cabin is to be used by one person at a time. The books can be read inside the cabin and requested to the entity where the Library is located. Sharing this itinerant project creates a community between people who read the books, the guests who chose the books and the people who will read the books wherever the cabin shall pass. The cabin was designed by Francisco Aires Mateus.

A Project by: Marta Wengorovius
In collaboration with: Francisco Aires Mateus and Ana Almada Pimentel
Photographs: João Wengorovius
Construction: Cenário Perfeito
Graphic design: barbara says…

The post One, Two and Many
by Marta Wengorovius appeared first on Dezeen.

And it worked for a step or two. Some of us may only remember Legos as a childhood staple or one of the first presents we give kids when they’re old enough not to eat them, but Christina Stephens took Lego building one step further. Even if she can’t walk around in her prosthetic Lego limb for more than a second, it’s still pretty awesome. Stephens, an occupational therapist and clinical researcher, made a time-lapse of the project for her YouTube channel “AmputeeOT,” which shares videos covering healthcare, occupational therapy, prosthetics, manual wheelchairs, medical equipment and more.

After losing her left leg earlier this year, she took on the challenge of a creating the Lego leg after someone in her research lab jokingly suggested she make a prothetic Lego limb. As mentioned in a write-up on Gizmodo: “The joke’s on you—I went home and did it. Please don’t do this yourself, I don’t want you to fall and get hurt!”

One commenter on the write-up sums it up the best. “She is now the first person in history to be happy to step on a Lego.” Not only is this absolutely true, Stephens shows some solid craftsmanship with her creation.

What other childhood building blocks or toys can you see being used outside of the playroom?

Hat tip to Gizmodo

(more…)

Renowned London-based cycling apparel and accessories purveyor Rapha is known not only for their style-meets-technical-performance gear and collaborations, but also for fostering a rich community based on a lust for pure speed. The newest…

Continue Reading…