Hasta La Ideas

Questo minimalista vaso con base in cemento e struttura in acciaio lo trovate su Fancy.

For a sports arena that can hold 85,000 people to be built directly on a fault line does not sound promising. But that’s what happened in 1923, when UC Berkeley opened their Memorial Stadium, presumably due to a lack of surveying technology. Over the years cracks began to appear in the building, as the Hayward Fault runs directly under the field—practically from goal post to goal post, as you can see below:

With a 62% chance of a 6.7+ earthquake hitting sometime in the next three decades, something needed to be done, and the University recently revamped the stadium. Did they completely tear it down or move it, like you’d think they would? Nope: As the school’s Assistant Athletic Director Bob Milano Jr. pointed out in a 2011 article, “The alumni have some great memories at Memorial Stadium, and we have to make sure not to lose the heart and soul of the place.”

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Avete presente l’Eroica? Immaginatevela per le tavole da Surf. Il Vintage Surf Meet si svolge mi sembra di aver capito a giugno in UK in colaborazione con il Museum of British Surfing. Noi un paio di tavole belle consumate le abbiamo. L’anno prossimo organizziamo una capatina!

Next week sees the inaugural Festival of Marketing in London. As part of the programme, CR has helped put together Punch, a day devoted to creativity and the impact of digital technology. CR readers can get 20% off tickets

Punch (on October 10) promises to examine the role of creativity in modern marketing, from the role of the brand in a digital world, to the impact of Big Data on the way in which communications campaigns are devised and executed.

One area in which Big Data is already having an impact is Hollywood where studios are beginning to utilise algorithms to help predict the next box office hit. Nick Meaney of Epagogix, the London-based company which is leading these effrots, will be speaking, as will Channel 4 chief marketing office Dan Brooke, Russell Davies, creative director of the Government Digital Service (among other things), and Kate Stone of Novalia – the innovative outift that adds interactivity to print.

We also have Marc Shillum of Method, Jerome Courtial, head of strategy at We Are Social, and video producer and artist Ian Padgham. The day will be rounded off by a debate on whether Big Data will kill or cure creativity with Matthew Charlton, CEO of BETC, James Kirkham, managing partner at Holler, Omaid Hiwaizi, strategy director at SapientNitro, and Louisa James, who is media and digital content marketing manager at Jamie Oliver Ltd. Full programme details here.

Using the code PPD910 (just type it in when prompted during the booking process here), CR readers can claim a 20% discount on Punch. The full Festival of Marketing programme is here

Here’s an exclusive set of images showing the inside of Zaha Hadid’s Innovation Tower at the Polytechnic University in Hong Kong, sent to us by photographer Edmon Leong (+ slideshow).

Hong Kong-based architecture photographer Edmon Leong captured the images as some levels of the building were still being completed and faculty staff and students were moving in.

The building is now partly in use, with some floors still under construction.

Leong describes his journey round the building: “The first thing I saw were escalators… I was limited to angles since the entrance was heavily decorated with gold celebration balloons and student installations to mark its opening.”

Leong also took some shots standing at the top of the escalators in the main entrance looking downwards.

“The rest of the space feels more like a museum than a university. You can see the design’s similarity to the Guangzhou Opera House but on a smaller scale,” he added.

Walking around the third floor, Leong described how you encounter a small atrium on one side and a large lecture theatre.

“On the other side of the third floor you will find a larger atrium and this looks up to the ninth floor,” he said.

“The atrium looks pretty amazing, just next to it you find a staircase leading up to the ninth floor while floors four to nine are still under construction.”

Leong took a lift from the third to the ninth floor. He captured the unfinished space there and walking into a classroom with a view of the surrounding campus.

“I wish I’d had a space like this when I attended university,” he said.

“Many areas are still unfinished and I can’t wait to go back and finish photographing it at my own pace.”

He described the exterior and how he felt that it morphs into three different buildings.

“It looks completely different from various angles and sticks out amongst the landscape filled with box shaped buildings,” he said.

“Hong Kong needs more buildings like these because its such a modern metropolis.”

Zaha Hadid Architects were commissioned to complete the 76-metre high building in 2008.

Planned as the university’s design school, the building is close to Hung Hom station in Kowloon.

The leaning tower will provide a space for more than 1500 university students.

We published a story on the Innovation Tower with a series of exterior image by Edmon Leong a few months ago.

More Zaha Hadid projects include the Serpentine Sackler Gallery that opened in London last week, images of a boutique chain interior for American shoe designer Stuart Weitzman and the forthcoming design for the National Stadium of Japan.

See more Zaha Hadid projects »

All images are copyright Edmon Leong and used with permission.

The post Innovation Tower by Zaha Hadid
photographed by Edmon Leong appeared first on Dezeen.