Hasta La Ideas

Californian wine merchant Barefoot Wine & Bubbly has backed One Beach, a film documenting ‘creative innovators who support clean and sustainable beaches’. To promote the film, BBDO SF created a poster made from 17,500 pieces of rubbish picked up from beaches in Southern California.

Directed by Jason Baffa, the film apparently “focuses on inspiring people with creativity, optimism and a deeper look at how people are cleaning our beaches and changing the world” (more here).

To promote the film, BBDO’s San Francisco office created this mural in Venice Beach.

The process is documented here

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Credits
Client: Barefoot Wine & Bubbly
Project: One Beach Trash Mosaic
Agency: BBDO San Francisco

Mike McKay, Executive Creative Director
Sean O’Brien, Creative Director
Melanie Simonich, Copywriter
Erin Butner, Art Director

Louise Doherty, VP Production Solutions
Michael Schwartz, Editor
Joanne Rotella, Production Manager

Brent Smart, Managing Partner
Kerri Martin, SVP Business Director
Molly Frost, Account Supervisor
Wyeth Whiting, Account Executive

Mark Himmelsbach, SVP Senior Director
Anar Joshi, Strategist
Amy Gilmer, Community Manager

BeCore Inc.
Mark Bilik, BeCore Inc. / CEO
Kelly Vaught, BeCore Inc. / Executive Producer
Stephen Zellhoefer, BeCore Inc. / Production Director

Production Team:
Stephen Miles, BeCore Inc. / Producer
Peter Schulberg, The Eco-LogicalART Gallery / Director
Keri Rosebraugh, Eco-logicalART Gallery / Lead Artist
Laura Schulberg, Art Assistant
Rocco Brovo, Art Assistant

Videographer Team:
Erik Craighead, CEO
Nick Lange, Executive Producer
Topher Smith, Lead Videographer
Fern Holiday, Assistant Videographer

With New York’s Fashion Week now all but a distant, glittery memory, hopefully you’ve had time to recover, either having survived being there in person or wearing your fingers to the bone as you scoured the internet for clothes to look at. Fortunately, you can relive it all with this informative and somber piece put together by the always great Put This On, who sent correspondent Dave Hill into the fray to dig out the real stories of the week that was:

New Career Opportunities Daily: The best jobs in media.

We had to stop by Covent Garden to check out Sebastian Bergne’s installation commissioned by Lego for the festival. Although perhaps a little smaller than we had let ourselves imagine, the spectacle was still certainly grabbing the attention of the hords of tourist ambling through the piazza—undeniably appealing to the child in all of us. The greenhouse seemed to be working surprisingly well—the sunflowers looking healthy despite having, apparently, brown lego bricks for soil. We’ll be sure to stop by at the end of the week to see how they’re getting on.

(more…)

Logitech’s new iPad-based universal remote offers total media control for home entertainment systems

Logitech‘s new Harmony Link promises to make the home media experience a breeze through its unique combination of hardware device and iPad app system. Designed to enhance how we interact with our entire entertainment center, Harmony Link is like the ultimate universal remote. The hockey puck-sized transmitter connects to the Harmony Link app on an iPad over wifi, giving users the ability to control up to eight devices with their iPad.

By converting iPad commands into infrared signals, the system allows wireless control of any IR-compatible device including TVs, DVD players, stereos and even VCRs. In addition to simulating classic universal remotes, the Harmony Link also gives the user access to a live TV guide with menu options for all the attached devices, which lets you toggle seamlessly between the different media.

The system is also intuitive enough to know what you want when tapping between choices, switching the correct devices off and on and changing inputs with the swipe of a finger. Standard iPad gestures adjust volume, playback and other controls.

The system is now available for $100 from Logitech, and the iPad app is a free download from iTunes. Mobile versions will also be available for the iPod Touch and iPhone from the Apple App store and an Android version from the Android Market are both coming soon.