Dans le même esprit que l’excellent Todor Petru, voici ce court clip-vidéo intitulée “Stupid People”. Dirigé par Flying-V sur une musique du canadien Didier Tovel, il a été produit par Wizz Design. Le décor a été réalisé par Geoffrey Skrajewski. En vidéo dans la suite.
Parisian agency Fred & Farid has created this surreal new ad for Orangina, which mocks television advertising clichés to imply that the fizzy orange drink is perfect for pretty much any situation… if you are a wild animal.
The ad follows the agency’s earlier oddity for the brand, from 2007, which implied Orangina had surprising aphrodisiac qualities.
Credits:
Agency: Fred & Farid
Creatives: Fred & Farid, Thomas Raillard
Production company: Gorgeous
Director: Tom Carty
Post/animation: The Mill
Scott Wilson & MNML have experienced insane numerical success on Kickstarter for their kit that turns iPod Nanos into wristwatches. When we announced their pledge-seeking for the TikTok and LunaTik Multitouch Watch Kits on November 18th, we had no idea just how far they’d go; the initial target was a paltry $15,000, but as of this morning the current pledged amount is $461,788–and there’s still more than two weeks left in the pledging period!
Wilson managed to separate himself from the hecticness long enough to give Core77 a brief interview on the phenomenon.
Core77: How do your initial expectations for the project compare to the current reality?
Scott Wilson: Well, I wouldn’t have designed these if I didn’t think there was a market for them but the response is overwhelming especially for online. These are retail numbers for a product that is not in production yet. It is also very global. Backers roll in 24 hours a day from all over the planet. China, Russia, India, etc. And the backers are unbelievably supportive and positive once they have invested. It is quite exciting.
We initially hoped to get enough pre-orders to pay for tooling, some initial inventory and create a little buzz and validation in order to help us get into small retailers and distributors more easily. Now everyone is calling us.
Where is the project going next?
The first thing is to make it through the next 17 days and see how many backers we have and fulfill their orders. We far surpassed our minimum order quantities from the factory so I have had to place a much bigger purchase order. After the Kickstarter period ends we will have an eCommerce site set up for additional online orders and from there we will probably offload the fulfillment and distribution to a 3PL (third party logistics) partner.
After that, I am not quite sure. I know personally I would like to have a small Bluetooth adaptor to plug into the side so I could run with wireless stereo headphones. So I am going to talk to a few former suppliers about this. But I am not sure if I will turn this into a brand or product line, that wasn’t the point of the effort. I wanted to see how powerful the Kickstarter platform could be.
What does this amount of funding, which is currently through the roof, mean you can do with the project?
Well, it makes buying the inventory and thinking about retail a lot easier. Typically this is a huge risk with retailers all wanting your product on consignment or buy-back terms. I am still not sure we will go to big-box retail but it takes the pressure off if we do. It also allows us to pay for the eCommerce website and some hired help in managing the operations and day-to-day so we can focus on MINIMAL clients. And most importantly it gives us a little freedom to maybe invest in some other ideas we may have.
Let’s talk big picture. Can you tell us what Kickstarter might mean for you and other designers?
Kickstarter was an experiment to see if it could work on another level. That is what I am excited about. It allows designers and entrepreneurs to launch an idea without giving up half their equity. For the right designers I think this is very empowering and a great way for some to finally get after that passion or idea that has eluded them. But everyone should also know that running a product company is a full-time job so make sure you are ready for that or have someone that likes to do it otherwise you will be doing a lot less designing.
Going forward, I would love to see if the platform could work to solve a global environmental or social need. A project where backers pay for a product or service that solves someone else’s need.
Of course, the thing that still needs testing is people’s tolerance for delivery. TikTok and LunaTik are very quick-to-execute products that we are doing even faster than most companies could. My question is “What happens when the timeframe goes from 1 to 2 months to 6, 9, or 12 months?” Maybe it could work.
Backers are generally in it not only for the product but to see you succeed, it seems. It’s great to feel so much positivity vs. the typical snarky and hater mentality you often see on the blogs. I think that if the right story, solution and design were presented on this platform, and the creator had open dialog via the blog during development, it could fuel some solutions that could have a positive social impact.
Thanks for your time Scott, and congratulations again! We feel like we’re looking at the numbers for a Hollywood sleeper hit that turned into a blockbuster.
Thanks man. It is pretty unbelievable. I have gotten a ton of emails from designers everywhere that are super enthusiastic and excited about the potential of Kickstarter. It will be interesting to see where the platform goes next.
Un vidéo-clip créatif en stop-motion sur le titre “Life Buoy” pour le groupe The Pixels. Un travail de Dragos Bardac durant ces études à la National University of Arts de Bucharest (Roumanie). Cette vidéo a été sélectionné pour l’opération YouTube Play avec le musée de Guggenheim.
Keep safe with a loss prevention tag in gold
Just released by art director Justin Gignac, Security!™ is an 18k-gold-plated sterling silver version of plastic security tags stores put on clothes to prevent theft. The piece, meant to be worn as a pin, stems from the NYC-based artist’s idea (he’s also behind the popular campaign Needs for Sale) of elevating mundane and overlooked items in our everyday lives.
As a perfectly banal example, Justin explains the security tag “is one of those things that I’ve ignored for years. What better way to call attention to it then make it gold and throw some diamonds on it.” Paired with the skills of talented jewelry designer Max Steiner the two worked quickly to produced a finished item in time for the holidays. Available with ($700) or without diamonds ($550), get Security!™ either from the online store or at brick-and-mortar shop Reed space.
Inventor, entrepreneur, and environmental activist Saul Griffith’s Onya Cycles came about after he took a hard look “at every single joule of energy I’ve used in my whole life,” then figured out where to trim the fat, so to speak. Replacing cars with electric bicycles for short-haul trips, even to carry loads of cargo, was the obvious solution.
The recently-launched Maker Pioneers video series takes a look at Griffith’s design process (check out those awesome tilting wheels):
Director, Interaction Design
Lunar
San Francisco, CA
The Interaction Design team at LUNAR creates delightful and usable products and customer experiences. As the leader of this capability, you will create a competitive offering, capture market mindshare and build a talented team that can design imaginative and competent interfaces – from conceptual story down to the last pixel.
The best design jobs and portfolios hang out at Coroflot.
Here’s an attractive replacement for your old office standard with years’ worth of unerasable stains: SkyPaper Dry Erase from Belgrave Trust. Inspired by artist Jason Griffin and using reclaimed wood, the material was hand cut, silkscreened, and individually assembled. Belgrave Trust is a membership based carbon offset service specializing in climate change solutions, and they’ve released a set of office products combining design and carbon neutrality. “With each dry erase board, Belgrave Trust will fund carbon credits through our actively managed portfolio of projects, retiring an amount equivalent a typical office (or home office) heating and cooling energy usage over the span of a year.”
While we wholeheartedly believe in good-looking whiteboards and the reduction of carbon footprints, we’re not quite so sure about the idea of manufacturing $10 laptop stickers to support the carbon-neutral cause.
Via PSFK
Japanese designer Tokujin Yoshioka designed this boutique to display fashion designer Issey Miyake’s 132 5. collection of garments, which fold from two-dimensional geometric shapes into structured clothes (see our earlier story).
Taking the same name as the collection, the shop displays each garment on a transparent mannequin suspended from the ceiling, with folded versions laid alongside and an iPad to explain the construction process.
Photographs are © Yoshinaga Yasuaki.
See all our stories about Tokujin Yoshioka »
See all our stories about Issey Miyake »
The information below is from Yoshioka:
Tokujin Yoshioka x 132 5. ISSEY MIYAKE
The first store for “132 5. ISSEY MIYAKE” designed by Tokujin Yoshioka has been launched.
“132 5. ISSEY MIYAKE” is a new label and a new evolution of “A piece of Cloth” by Issey Miyake, based on the ideas of “Regeneration and Re-creation.”
“Way of selling” is the concept of this space rather than the superficial interior design.
The clothes are displayed on five transparent torsos, which are strung down from the ceiling.
Customers can access freely to the computer graphic images of the complicated process on the iPad installed in the store.
The display of the process from 2D to 3D is as if it is of the Japanese Kimono store.
.
 |  |  |
| More about 132 5. by Issey Miyake | 24 ISSEY MIYAKE Shop by Nendo | Pleats Please Issey Miyake by Tokujin Yoshioka |
Clutter isn’t always a result of owning too many things or being too busy, it is often caused by bad processes. For example, is your purse or wallet overflowing with receipts? Receipt clutter is almost always caused by either not having a process for handling receipts or having a process you don’t use because the method is inconvenient, poorly designed, or not the best process for your needs. Your purse or wallet is stuffed to the brim with tiny strips of paper because you don’t have an effective process in place to deal with receipts.
Receipt clutter isn’t the only problem caused by bad processes — you might have an issue with an overflowing e-mail inbox or suitcases lingering full of dirty clothes for a week after a vacation or shoes constantly in the middle of your living room floor. Do any of these issues strike a chord with you? If not these, maybe you can identify some area of your life where clutter appears because of a bad process?
Take these steps to identify bad processes and replace them with effective processes that work for you:
Like this site? Buy Erin Rooney Doland’s Unclutter Your Life in One Week from Amazon.com today.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
