McDonald’s – Bursting With Fruit

L’agence DDB Chicago a fait appel à Helios Design Labs pour la dernière campagne de spots TV McDonald’s. En filmant des fruits gelés à -196°C et en les écrasant les uns contre les autres, cette vidéo en slow motion permet de présenter les produits fruités de la marque



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Previously on Fubiz

Apple Donates Early Documents, Source Code for MacPaint to Computer History Museum

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Ignoring all the hoopla over faulty antennas and finicky reception, Apple has been doing some legacy preserving in July with the Computer History Museum in Mountain View, California. Earlier this month, they gave the museum permission to post documents from its earliest history: their very first business plan and a “Preliminary Confidential Offering Memorandum” from 1977, which showed their plan of attack strategy in entering the still very new home computing market, both of which can be seen here. Following that, just yesterday came the announcement that Apple has donated more of itself, albeit somewhat virtually. The company has given the museum the original source code for both MacPaint and QuickDraw, two of its earliest programs for creating illustrations using their software and hardware. Assuming you know what you’re doing, you can even download the code from the museum’s site and tinker around or whatever you do with code (clearly we’re not knowledgeable in this area). Some history about the programs in the museum’s announcement, and even more over on BusinessWeek‘s Apple blog. Here’s a bit about the early days:

In writing MacPaint, [Bill Atkinson] was as concerned with whether human readers would understand the code as he was with what the computer would do with it. He later said about software in general, “It’s an art form, like any other art form…I would spend time rewriting whole sections of code to make them more cleanly organized, more clear. I’m a firm believer that the best way to prevent bugs is to make it so that you can read through the code and understand exactly what it’s doing…And maybe that was a little bit counter to what I ran into when I first came to Apple…If you want to get it smooth, you’ve got to rewrite it from scratch at least five times.”

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Excerpt: Six tips for organizing your time spent on the telephone

This is an excerpt from my book Unclutter Your Life in One Week, pages 129-131. For even more phone tips, check out “Nine tips for efficiently processing voicemail.”

I go out of my way not to use the phone, especially at work, and I have found this to be a very effective way to stay on task. If someone calls and leaves a voice mail, I’ll send a text message or e-mail in return summarizing what was said in the voice mail and give my response. There is no record of communication with the phone. You don’t have anything to reference later and you can’t run a search on words used during the conversation. Decisions or instructions can be quickly forgotten. Phones are good for relaying sensitive information to people who aren’t physically close to you (like when a coworker in another division leaves for a new job) but bad for transmitting facts and data points.

Since most of us spend time at work dealing with facts and data, the phone should be taking a backseat to other forms of communication. That being said, it’s impossible to avoid the phone in the workplace. And there are times when picking up the phone is the best way to handle a situation. The following are suggestions for how to use the phone in an organized way during those times when you need to rely on it:

  • Create talking points. Before you make a call, jot down notes about what you need to cover in your discussion. This is especially important before conference calls. Like with meetings, you should never make a call without knowing how you want the conversation to end. If you can’t construct a purpose statement before dialing, don’t dial.
  • Set a timer. Whenever you call someone, you’re interrupting whatever it was the person was doing before you called. Be respectful of this and make the call as brief as possible. When someone calls you, be up front about how much time you have to be on the phone. Most phone calls should begin as follows: You: “Hello, this is NAME.” Caller: “Hello, this is NAME. How are you?” You: “I’m great. I’ve got X minutes to talk, what can I help you with?” If the person on the other end of the line needs to talk to you for more than the number of minutes you said, then he or she can schedule a block of time to talk with you in the future. You: “Hey, can we talk this afternoon at three? I don’t have any afternoon appointments scheduled.”
  • Use a headset if you’re on the phone for more than half an hour a day. From an ergonomic perspective, your neck shouldn’t be cramped for extended periods of time. Plus, your hands will be free to do mindless tasks while you’re on your call — filing papers, putting paper clips away in your drawer, etc. If you’re going to be making a lot of noise, though, be sure to hit the mute button so that you don’t disrupt the other people on the call.
  • Don’t call people and ask whether they received your e-mail. If you are worried someone didn’t receive your initial e-mail, just resend it with a note and the whole content of your previous message. Ask for a confirmation of receipt if you’re afraid the e-mails aren’t arriving. Not everyone checks their e-mail on your schedule, so don’t disrupt them further by calling.
  • Use the do-not-disturb button. Just because you’re sitting at your desk doesn’t mean that you have to answer the phone. If you need to concentrate intently on work, hit the do-not-disturb button and let all calls go to voicemail for that period of time. You shouldn’t leave the button on all the time, because this practice will reflect poorly on you in the workplace. However, doing it from time to time can significantly improve your productivity.
  • Designate a time to return calls. I like to return phone calls from twelve thirty to one in the afternoon, after lunch, when my energy level is low. I get a boost from the people I’m talking to, and it’s a time when most everyone across the U.S. is at work (twelve thirty PM East Coast time is nine thirty AM on the West Coast).

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The New Dance and Music Centre in The Hague by Zaha Hadid Architects

The New Dance and Music Centre in The Hague by Zaha Hadid Architects

Zaha Hadid Architects have unveiled this design for a performing arts centre in The Hague, the Netherlands. (more…)

If You Build it, They Will Come… by Ben Faga

If you build it, they will come… by Ben Faga

Royal College of Art graduate Ben Faga is encouraging bees in London to swarm and set up new hives. (more…)

Gotta Getaway: Take On Shanghai Sustainably At URBN Hotels!

imageEco-friendly never looked so comfortable! This time around, why not take a green getaway and give Planet Earth a little vacation too? With it’s state-of-the-art modernism, it’s easy to forget that there’s actually a cause behind the swanky URBN Hotels. A mere peek at the chic, boutique lodging makes it hard to believe that China‘s first sustainable hotel is a former factory warehouse. An extensive effort has been put into the greenness of URBN Hotels, located in the heart of Shanghai, including furnishings and decor made from all recycled materials. Its environmentally friendly practices are the beginning to a new breed of hotels with carbon-neutral practices and commitments to leaving as minimal earth-harming footprints. The company even prides itself on its investment in the growth of the million-tree project, one devoted to the planting of trees reserved for the purpose of compensating for emissions. You’re even offered the opportunity to purchase carbon credits to make you feel better about your flight halfway around the world! Don’t get the wrong idea: the environment isn’t the only thing treated like royalty at URBN. The hotel’s 26 rooms, spa suite and 2 penthouses provide the ultimate in guest comfort. With in-house accommodations like their guest-only rooftop cocktail lounge and concierge options that include guided bike tours and Chinese Mandarin language tutoring, guests are guaranteed a memorable Shanghai experience. View the slideshow to take a peek at the sleek and sensible carbon-neutral model that will soon be the new craze in tourism: Shanghai’s URBN Hotels!

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2010 National Award for Specialized Housing

Pete Rose + Partners announces opening of prize-winning housing tower at KRIPALU CENTER for YOGA & HEALTH

The Mad Men Job Interview

For those of you lucky enough to live Stateside, the fourth season of Mad Men is starting this Sunday. As a promotion for the show, AMC has created this online job interview that reveals where you’d fit in at the newly formed agency, Sterling Cooper Draper Pryce…

Floating Point

Coup de projecteur sur “Floating Point”, une vidéo en time-lapse sur la ville de Tokyo créant une belle atmosphère. Cette vidéo de Samuel Cockedey, rappelle un autre time-lapse sur la capitale japonaise, et permet de s’imprégner des décors tokyoïtes. A découvrir dans la suite.



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Previously on Fubiz

Catch The Sun’s Rays With Metallic Accents!

imageMetallic accents are stylish year-round, but especially perfect for summer styles because the shiny surfaces only help to reflect the sunny day more, giving you added glitz without being over the top. Be careful to use it in small doses however, because while metallic accents can be used more abundantly in colder months, they do add heaviness to an ensemble, calling for more sparing usage in the hot summer season. Add a little shine to your day with a pretty and practical tote or pair of flats. Got a summer shindig in your future? Try a dress or romper in a more matte finish, or sling on an extra fancy purse. Gold and bronze hues help add a glow to warm skin tones and really plays up that tan you’ve been working on. Or for fairer skin, try a lighter sheen like silver or metallic white. Too predictable? Metallics in fun, unexpected colors add a pop of interest and unique style to any summer outfit. However you choose to wear your metallics – running errands, cutting a rug or at the beach – check out some favorite metallic accessories and pieces from Stylehive members like you! Click on the slideshow and add a little dazzle to your summer wardrobe!

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