Hasta La Ideas

New fruity, nutty and chocolate-covered bars bursting with energy and nutrients

Most snack bars boost energy with sugars and other simple carbs, leading to an unhealthy crash and burn. Below check out a few nutritious options, all-new and made with wholesomely energy-rich ingredients.

Mrs. May’s Sesame Strips

We’ve been long-time fans of Mrs. May’s crunches, especially their Black Sesame Crunch, which is why we’re excited about their recently-launched all-sesame bars. The new kind of snack bar, called Mrs. May’s Sesame Strips—is a unique blend of sesame seeds and fruit with just a touch of sugar. With flavors like black sesame, white sesame, or white sesame with acai-strawberry, goji-cranberry, or pom-blueberry, each bar is packed with high-quality, healthy ingredients. Sesame Strips sell from Whole Foods and other grocers, or online for less than $1 each.

Corazonas Oatmeal Squares

Using their patented method of infusing plant sterols into foods to help lower cholesterol, Corazonas‘ Oatmeal Squares, filled with fiber and protein, offer this benefit and more. Five flavors—banana walnut, chocolate brownie, chocolate chip, cranberry flax, peanut butter—satisfy that afternoon snack fix without the guilt of traditional sweets. Pick them up online where a 12-pack costs around $20.

Nature’s Path Granola Bars

Known for their genuine dedication to improving the planet while creating deliciously organic snacks, Nature’s Path also listens to their customers with the same intensity. They recently improved their granola bar line by adding ultra-tasty flavors like Chococonut—a dark chocolate chip bar infused with freshly shredded coconut and whole grain oats—as well as MMMaple Pecan and Berry Strawberry. They have also reformatted their packaging to create the EnviroBox, a 36% smaller, more eco-friendly product. The bars sell online in five-packs for around $5 a box.

Following up from our post last week announcing the annual Cooper Hewitt‘s National Design Awards lunch with the First Lady, the White House has just released a transcript of Michelle Obama‘s speech at the event. Though it was mostly serious and about the importance of design, she made a handful of jokes, one about how excited she was to be sitting next to Tim Gunn and another about all the interesting parts that make up a whole Wayne Clough, head of the Smithsonian. Here’s a bit from the serious part:

“What you do impacts just about every moment of our lives — from the words we read, to the public spaces we enjoy, to the devices that help us do our jobs and run our homes and care for our families. Your work can determine whether a family has shelter or whether a village has clean drinking water. It can help fight disease, educate a child, and ensure we pass on cleaner, healthier world — planet to all our children and grandchildren. And your efforts grace our world with works of beauty that lift our spirits and stir our souls like nothing else can.”

New Career Opportunities Daily: The best jobs in media.

Canadian designer Philippe-Albert Lefebvre has created a range of fire tools by casting hand-carved branches in bronze and iron. (more…)

Publicis Mojo, Sydney, in collaboration with production company Exit Films, has just released three short films, Ride, Playground, and Peepshow, to kick off a new integrated campaign for Coca Cola’s energy drink, Burn. Each film showcases the talents of real-life characters from the skate, music and snowboarding communities – and there isn’t a ‘drink this to make you awesome’ claim anywhere to be seen…

Ride, directed by Garth Davis in Mexico City shows a group of skateboarders who leave flaming trails in their wake. The skateboarders were actually set on fire during the shoot. We’re assured that none were injured!

The other two films are more straight-up documentaries. Directed by Jonathan Hill, Peepshow follows the exploits of a group of young female snowboarders determined to develop and show off their skills – no matter how much falling off and crashing might hurt:

And Playground, directed by Glendyn Ivin, focuses on a young Philadelphia rapper who’s speciality is creating beats by hitting and beating objects around him – desks, street signs, bins, pipes – literally anything he can hit to make a sound…

“The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets –rather than the brand launching it on its own’, explains Micah Walker, executive creative director of Mojo Sydney. “Burn’s most influential audience are in large part creators themselves – performers, writers, documenters, editors and publishers within the communities we want to communicate with – so it was critical our films were the kinds of things they could appreciate. They had to be fresh.”

CREDITS
Agency: Publicis Mojo, Sydney
Chief creative officer: Craig Davis
Executive creative director: Micah Walker
Creatives: Ian Williamson, Andrew Ostrom, Ruth Bellotti, Kirsty Gavin
Production: Pip Smart, Corey Esse, Ali Dunlop, Lisa Vermaak
Strategy: Graham Ritchie, Simone Ellis, Will Davie
Client Service: Simon Ludowyke 
Production company: Exit Films, Melbourne
Music Supervisor: Karl Richter at Level 2 Music
Sound mix: Jason Murphy at GAS
Digital Partner: The Rumpus Room
Creative Technical Director: Tomas Roope
Production: Steve Wyles
Lead Developer: Kentaro Yamada
Social Media Strategy: Jessica MacCormick

RIDE
Director: Garth Davis
Producer: Karen Sproul
Editor: Jack Hutchings at The Butchery
DOP: Grieg Fraser
VFX: Colin Renshaw, Cutting Edge

PEEPSHOW
Director/DOP: Jonathan Hill
Producer: Allison Lockwood
Exec producers: Garth Davis and Karen Sproul
Editor: Rohan Zerna at The Butchery

PLAYGROUND
Director/DOP: Glendyn Ivin
Producer: Allison Lockwood
Exec producers: Garth Davis and Karen Sproul
Editor: Peter Scriberras at The Butchery