Hasta La Ideas

Despite its cringeworthy premise and unfortunate logo (in which Geoffrey Lee‘s Impact typeface gets a Cubist clobbering), Bravo’s Work of Art: The Next Great Artist is exceeding expectations. Our early favorites in the reality competition show are Mark Velasquez—fry cook by day, photomanipulation whiz by night—and the multitalented Miles Mendenhall, a drowsily handsome Minnesotan who talks obsessively about his obsessive compulsive disorder but never disappoints at exhibition time. Galleycat, our bookish brother blog, has the scoop on tonight’s episode, in which the artists are tasked with designing a book cover for a Penguin classic:

The twelve remaining artists, who are competing for $100,000 and a solo show at the Brooklyn Museum, will do their best to make a book cover that “captures the spirit of Penguin—classic yet cutting edge,” according to Penguin president Kathyrn Court, in the press release. No word on what the book is, but the winning design will be published tomorrow and available in bookstores.

The key to enjoying Work of Art? Don’t take it too seriously (and ix-nay on the Tom Friedman references!). As judge and self-proclaimed “art fan” Bill Powers said on the eve of the show’s premiere, “It wasn’t made for Cy Twombly to watch on his DVR.”

New Career Opportunities Daily: The best jobs in media.

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pAt 7am this morning a yellow delivery truck trundled through Manhattan carrying, along with raw food ingredients, a rather unusual payload: The United States national soccer team. The Algerians too./p

pNot the actual teams of course, but by 9am, when the specially-designed LCD television was rigged up atop the truck, the truck made good on its promise of delivering the match between these teams to the sidewalks of New York City. Free of charge./p

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pSince last week the A HREF=”http://espnwctrucks.com/” ESPN Match Truck/A has been staking out select spots in Manhattan on every World Cup game day, fully deployed and ready to go by 9am. A support crew hoists a custom 55″ monitor, encased a specially-made weatherproof and glare-free housing, atop the truck while the technical director rigs up a DirecTV satellite dish and receiver. Outdoor speakers are connected to make the commentators heard, and then bypassing New Yorkers suddenly have a compelling reason to linger./p

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pBut the matches are only half the story; the other half is the food. The truck’s graphics are hand-painted, like an original L.A. taco truck, which is probably not accidental–ESPN and the Civic Entertainment Group, who helps manage the truck, partnered with L.A.’s legendary Kogi BBQ Truck to devise an international menu of snacks inspired by the nations in the tournament. For a few bucks fans can chow down on Tortilla Espanola, Lamb Gyros, Kogi Ketchup Sliders, Yaki Mandoo Dumpings, and others. The food itself is awesome (I can vouch) and credibility, along with food-porn photos, has been conferred and displayed by food-blog write-ups at A HREF=”http://www.alwayshungryny.com/thought-for-food/entry/alwaysinformed-espns-match-truck/” Always Hungry NY/A, Esquire’s A HREF=”http://www.esquire.com/blogs/food-for-men/espn-match-trucks-061410″ Eat Like a Man/A and A HREF=”http://www.deependdining.com/2010/06/world-cup-worlds-grub-espns-match-truck.html” Deep End Dining/A./p

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p”The trend of high-end street food–‘vendrification’–is gaining more popularity around the country,” explains Seth Ader, ESPN’s Senior Director of Sports Marketing. “And given the daytime hours when World Cup matches are being shown in the U.S., we wanted to offer our fans an opportunity to see matches that they would otherwise miss while commuting or running errands. The association with Kogi gave us instant credibility with the street food crowd, while the ESPN brand and the TV setup delivers a great World Cup viewing experience.”/p

pI stopped by the truck yesterday and caught part of the Spain/Honduras match, where a small crowd had gathered in Foley Square. There are other World Cup pop-up communities in New York, like the Play Beautiful space in NoLita and Puma City at the Seaport; both of those have strong retail components, but what I liked about the ESPN truck is that there was absolutely no air of hucksterism about it. No one tried to sell me anything. One guy in an ESPN shirt was handing out flyers which I assumed would be selling cable packages, but instead they were just match schedules. I even spotted ESPN’s Seth Ader by the truck–hanging out and watching the game with the rest of us. It felt like it was all about the matches, with optional, tasty snacks at street-food prices./p

pIn Kogi BBQ tradition, the truck tweets its daily locations A HREF=”http://espnwctrucks.com/NYC” here/A. (There’s also an L.A. counterpart, tweeting A HREF=”http://espnwctrucks.com/LA” here/A.) I was unable to make this morning’s U.S.A./Algeria match up in midtown, where the truck was mobbed by roughly 400 bypassers-turned-viewers, but I called CEG Event Coordinator Luke Abbott, who was manning the truck, to ask him what the mood was like after Donovan scored the 91st-minute game-changer. Abbott picked his words carefully: “It was…Iabsolutely insane./I”/p

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p[image credit: Timothy A. Clary/AFP/Getty Images]/pa href=”http://www.core77.com/blog/object_culture/this_is_how_you_do_a_pop-up_community_espns_match_truck_delivers_world_cup_matches_and_world-class_street_food_16798.asp”(more…)/a
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For a man whose enigma dictates that he is rarely seen in person—even at his own shows—Martin Margiela must be one of the most prolific designers so far this year. “20,” a new show running throughout the summer at the beautiful Somerset House in London, celebrates 20 years of one of the most influential designers to have emerged from Antwerp’s Royal Academy of Fine Arts.

Curated by the Antwerp’s own Mode Musuem, which itself hosts the awesome Svart, this exhibition is dominated by the color white and its various shades and guises used by Margiela across his extensive body of work both in fashion and more recently in his design work.

Capturing Margiela’s vision is no easy feat, but the Somerset House show incorporates installations, films, photography and visuals to demonstrate the deconstructivist approach so familiar to fans of the designer’s work. “20” underlines the power of Margiela’s artistic vision and the resulting garments, the collections and indeed the attention to detail in couture and design.

Margiela plays an important role in the progression of fashion, from its power-dressing, dominating silhouettes of the 80s, as he developed his own visual language—one based on quality and clarity of thought, hyper-intelligent use of textiles and cutting-edge techniques.

It’s a must-see for serious fans of fashion and form, a celebration of a man of subtlety and depth who lets his work do the talking.

“20” runs until 5 September 2010.

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pChris Held, of American design firm a href=”http://www.vontundra.com/”Von Tundra/a, has created a beautiful art piece by drawing a richly patterned persian rug onto a dry-erase board mounted onto a palette and then erasing it. See below./p

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Découverte du studio français So Touch, spécialiste sur le marché du tactile multi-touch et des interfaces innovantes. Leur travaux met l’accent sur l’ergonomie et sur des présentations numériques impressionnantes. Plusieurs exemples dans la suite avec le cinéma ou le football.

Previously on Fubiz

• Sony OLED Display
• Interactive Projection Mapping
• Color Sensitive Interactive Billboard