Hasta La Ideas

London Design Festival 2010: London brand Uniform Wares have launched their second collection of watches – come and try one on at our Dezeen Watch Store pop-up at the The Tramshed in east London this week.

Called 200 Series Calendar Wristwatch, the product has a calendar, leather strap and stainless steel case in a PVD coated, brushed or polished finish.

Dezeen Watch Store pop-ups continue until Sunday 26 September at Skitsch, 270 Brompton Road, London SW3 and The Tramshed, 32 Rivington Street, London EC2A.

See also:

Uniform Wares’ first collection in our earlier story
All our stories about the London Design Festival
More about Dezeen Watch Store
All our stories about watches and clocks

The information that follows is from Uniform Wares:

UNIFORM WARES 200 SERIES CALENDAR WRISTWATCH

Today sees the launch of Uniform Wares’ new 200 Series Calendar Wristwatch model. This is the company’s second major collection that embodies the Uniform Wares minimal aesthetic while demonstrating the progression of the brand offering. The 200 Series watch features a 40mm aircraft grade stainless steel case in PVD coated, Brushed or Polished finishes as well as an Italian calf leather strap and Swiss made ETA calendar movement.

Designed as a continuation of the 100 Series Wristwatch, this unisex timepiece references the classic engineering of machine gauges and industrial equipment used in the leather working process. The design focuses on the mix of traditional wrist watch materials and finishes with a contemporary form. The 200 Series is available in five finishes; Brushed stainless steel with Cherry leather strap, Polished stainless steel with Slate grey strap, Rose Gold PVD with Antique brown strap and Gun Metal grey PVD with Tan strap and Black PVD with Black strap. The Gun Metal model is exclusively available through the Uniform Wares website.

The 200 Series collection looks to embody our company ethos and represent the growth of the brand offering. says company co-founder and designer, Patrick Bek. With more models due for release before Christmas, Uniform Wares continues to produce in limited quantities to ensure that their offering is as uncommon as it is unique.

Other detailing includes 316L stainless steel case, Swiss made ETA 956.412 movement +/- 20 sec per month accuracy, hardened mineral crystal face, Italian calf leather strap, 5 ATM water resistance, 54 month battery life and 1 year manufacturers warranty.

Uniform Wares produces timepieces intended for everyday use by individuals with an eye for meticulous design details. Their products have an intentionally pared down form that is characterised by distinct form, materials, colour and surface finish. The Uniform Wares aesthetic has been tailored with longevity in mind; they believe that a product should have a practical and visual permanence.Each of their timepieces are designed at the Uniform Wares London office.

See also:

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Dezeen Watch Store at London Design Festival	V.01 collection by David Ericsson	Dezeen’s top ten: watches and clocks