Hasta La Ideas

The Layzell Bros have created a weird and wonderful series of animations for a new campaign promoting mobile network Three’s decision to give customers free access to 0800 numbers.

0800 fun was launched by Wieden + Kennedy last week. The agency set up a series of automated 0800 numbers including a compliments line, a singing dictionary, a time wasting service and a sympathy line, and asked Matt and Paul Layzell to illustrate recordings of calls made to each.

The amusing online videos feature a colourful range of creatures, including a ‘cool cucumber’, a glamorous pineapple, a cheerleading robot and a sand castle in need of cheering up:

Chris Palmer has also directed three TV spots for the campaign, the first of which aired on March 18:

CR readers might remember The Layzell Bros from our ‘animators to watch’ issue last April. Since graduating from Brighton and Kingston, they have produced surreal and silly animations for Fox, Adam Buxton, E4 and US band Crystal Antlers – you can see more of their work on the pair’s website, or view their moving image showreel at Blinkink.