Hasta La Ideas

Reverse Graffiti is a new marketing trend implemented by companies such as IBM, GreenWorks, and now, SEPTA. In partnership with the esteemed Mural Arts Program of Philadelphia, Philly’s grimiest sidewalks will be put to good use with this new effort as part of SEPTA’s new “Go Green” campaign.

As seen above, this reverse graffiti technique literally powerwashes dirt off of the sidewalks and walls while leaving an imprint of a SEPTA Green message and a corresponding Green design. For more on SEPTA’s “Go Green” campaign, you know the routine.

To get informed on matters of Reverse Graffiti and its origin, check this out.

Massive shout out to Visual Culturist Chris Gato for the goods.

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