Hasta La Ideas

Yahoo’s latest singular-focused site — Yahoo TV — is live. As has been Yahoo’s strategy with its other similar sites, the publisher is referring to Yahoo TV as a “digital magazine.” We will not be doing that. Because it’s stupid.

Yahoo TV is edited by Entertainment Weekly alum Kristen Baldwin, with fellow former EW staffers Ken Tucker as TV critic and Mandi Bierly as deputy editor.

Here’s Baldwin’s take on what readers can expect from the new site:

Whether you’re looking to plan your weekly watch list or to decide the most binge-worthy shows to stream, our Yahoo TV writers will guide you to must-watch content through expert analysis, exclusive interviews, behind-the-scenes sneak peeks and more. Like you, our writers and editors are obsessed with TV, and we’re excited to start an ongoing conversation that helps you discover the best of what’s next on TV and catch up on today’s most talked about shows.