Hasta La Ideas

Designer, entrepreneur and Core77 Design Awards Runner-Up Dario Antonioni of L.A.-based design firm Orange22 recently launched a Kickstarter campaign to produce a bench called “Botanist Minimal,” an extension of the established Botanist series (itself a spinoff of Orange22).

Of course, there’s more to it than meets the eye:

The minimalistic design is based on a reduction based design process where we examined a typical bench and rigorously reduced it into its essential elements. In the case of Botanist Minimal, only two basic components are meaningful to produce a functional bench. Those components are 1) a bent wood top which transitions into the structural legs and 2) a center rib for additional stability and rigidity. The end result is beautiful with the two basic elements working harmoniously together.

It’s certainly an elegant piece of design work—I’d sit on it and even consider putting it in my home—and I agree that “designing something that’s minimal doesn’t make it easy to manufacture,” but why use Kickstarter? Dario makes his case after the jump…

(more…)