Hasta La Ideas

A man is so drunk he can’t actually put his car key in the lock. Do you let him get on with it, or try to discourage him from driving? In a new 90 second web film made by A Social Media Agency and The Online Video Company for Confused.com to highlight public apathy towards drink driving, more than two thirds of passers by, unaware they’re being filmed, actually help the ‘drunk’ actor get into his car…

“Over the festive period, thousands of people will threaten the safety of others by making the decision to drive whilst under the influence of alcohol,” says Sharon Flaherty, head of conent at Confused.com who commissioned the film.

“Our video highlights just how many people are willing to permit drink driving, or turn a blind eye to it,” she continues. “The video is a hopefully shocking way to remind people that drink driving kills and that in many cases, it can be stopped. By preventing friends and family from driving under the influence of alcohol, you could save a life.”

During the filming, of more than fifty people the actor asked to help him, only eight refused. One person retained the actor’s keys and called the police. Several people who spotted the actor pretending to be drunk simply ignored him and walked past.

Credits
Concept A Social Media Agency
Filming and editing Online Video Company
PR 10 Yetis

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

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