Hasta La Ideas

Canadians are the nicest people in the world, right? Well, not where their precious beer is concerned. As part of an ad campaign, Canadian brand Molson created a special refrigerator that only opens for their own countrymen, then loaded the things up with free beer. They subsequently dotted European countries with them under the hidden camera conceit (staged? You be the judge) and let folks figure it out:

So how’d they make the thing? No Canadian technology, this; instead they turned to UK design and physical special effects firm Artem. If Molson couldn’t keep it real, they at least kept it Commonwealth:

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