Why are the Back to the Future Kicks Called Nike MAGs?

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The sneakerworld is abuzz with news of the 2011 Nike MAG, modeled after the self-lacing kicks Michael J. Fox wore in Back to the Future 2. Only 1,500 pairs are being made, sold exclusively through eBay, with the net proceeds going to The Michael J. Fox Foundation for Parkinson’s Research.

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The MAGs are physically modeled after the ones in the movie, though sadly, they lack the cool self-lacing feature; there are rumors that a Nike exec has hinted that it’ll be available in 2015, but it’s not clear whether he was joking or not, as that was the year the movie took place.

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Why, you ask, are they called the MAGs? The original technician who worked on the sneakers actually seen in the movie gave the story to Sneaker News:

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