Mar 13

What ‘Obsolete’ Object Just Tripled Its Kickstarter Target, Netting $2.4 Million in 48 Hours?

Posted in: Kickstarter

0pono-001.jpg

Here’s an unexpected one: Just two days ago the Pono went live on Kickstarter, and within 24 hours quickly smashed through its $800,000 target at a pledging rate of nearly $100,000 per hour. As of this morning the rate has slowed somewhat, but it had still hit $2.4 million at press time.

More amazing is what the Pono is. It’s a freaking MP3 player. So why, when we all have smartphones that play music, has this been able to succeed 13 years after the iPod was introduced? Well, here’s why:

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