What is the Application for Segway's Self-Balancing, Powered Single-Wheel Rollerskates?

Segway has applied their balancing technology to a new product called the Drift W1, a pair of strapless, single-wheel, powered rollerskates.

While that in itself sounds neat, their promotional video is ridiculous, and I mean that pejoratively:

That being said, we were still curious to see how one would actually use these, and if there’s any practical application beyond Looking Cool to Awful Music. Segway hired a man who always seems to be on wheels, Casey Neistat, to do a sponsored content post on the drifts, and here we can at least see the learning curve and get a better look at the product’s form:

The Drifts reportedly hold enough charge for 45 minutes of riding time–but, as with the original Segway, it’s technically impressive without providing any clear application. Is there any circumstance in which you’d find these things useful?

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