Hasta La Ideas

West Elm is getting in on the reclaimed lumber game with their new Stria storage collection, manufactured in India. The face of each unit incorporates a type of wood called saal, taken from dismantled Indian railway trestles, that lends each piece a handmade look.

It being West Elm, it doesn’t come cheap, of course: The nightstand alone comes in at $300. But we like the idea of mass-market companies playing around with this sort of differentiated mass production.

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