Hasta La Ideas

Buy. Replace. Repeat. Vitsœ is not amused. The London-based furniture company is taking a stand against planned obsolescence with a new campaign that highlights the practice of designing, manufacturing, and selling products that are deliberately intended to have a limited useful life. (Who would do such a thing?) Best known for its Dieter Rams-designed modular shelving system (“a flexible and faithful servant in the face of a turbulent world”), Vitsœ was founded in 1970 with the aim of creating “furniture that moves with you”—whether down the hall or across the globe—and now the company is driving home the point with this short video. It takes its title from a Massimo Vignelli maxim, “Obsolescence is a crime.”

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