Hasta La Ideas

Akin to MoMA PS1’s Young Architects Program, which awards a young or fledgling architecture firm with modest funding to build a summer pavilion in the courtyard at PS1, Design Museum London’s Designers in Residence program provides professional and financial support to young designers or design studios “in the often challenging years following graduation as they try to progress in their careers.” Now in its fifth year, the 2012 program chose four designers and asked them to respond to a brief entitled “Thrift,” and investigate the notion that “it is more difficult to produce a refined design for £10 than it is to produce the same design for £1,000,” a fact that may seem obvious, but it encouraged the designers to explore whether “the limitations of economy require more resourceful, inspired and intelligent use of materials and processes.” The four resulting projects and the designers’ commitment to seeking out underutilized materials that are either extremely cheap or free and pushing them to their limits resulted in one of the most fascinating exhibitions we’ve seen all year. Each project is presented in its various stages so that you can see the work in process alongside the finished product. Each display is accompanied by a short, beautifully shot documentary by Alice Masters on each designer and their project for the Residence.

Freyja Sewell, who graduated from Brighton University in 3D Design in 2011, decided to work with wool for its naturally renewable, durable, biodegradable, flame retardant and insulating properties. Taking thriftiness into account, she sourced a wool by-product of the British carpet manufacturing industry available in mass quantities for next to nothing. To make something from the mixed bag of wool fibers and random bits of thread, Sewell tried wet felting, an ancient technique in which the wool is soaked in hot water and agitated until the fibers are worked together into a single piece.

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