Hasta La Ideas

China is known as the place where a superstar foreign architect can win an international design competition and see their bold, dazzling creation actually see construction.

Volkswagen has turned this model on its head for their yearlong The People’s Car Project, which sought concepts for future vehicles not from superstar designers, but from the great, and local, masses. Chinese citizens could access a Chinese-language Volkswagen portal to upload ideas for transportation concepts they’d like to see, and by the 11-month mark, 33 million people had visited the site. Here’s the PCP’s fun pitch video:

Schoolgirl Wang Jia of Chengdu was one of the first winners, and while her hovercraft idea would be a bit difficult to produce, Volkswagen did what they could—and even incorporated her parents, in keeping with the family-centric nature of Chinese society:

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