May 11

Visualization: The revolution will not be televised… it will be on your monitor

Posted in: Accelerating Better

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chainring_stainless_steel_grande.jpg
Last Thursday, some friends of mine and I launched a virtual company, GothamSmith. All we had was a website, a handful of 3D printed prototypes and no inventory whatsoever. Within 48 hours everything had changed: we’d received pre-orders from around the globe based on photos of our prototypes, yet we also learned that our stainless steel bicycle cog cufflinks might have a high failure rate because the shaft that went through the cuffs might not support the weight of the pedal. Suddenly, we needed to reevaluate the viability of fulfilling bulk orders on our biggest seller. All businesses have hiccups during the expansion stage, but new modes of visualization, design and production mean different growing pains.

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