Hasta La Ideas

Within the Passionswege (“pilgrimage ways”) craft and design project of Vienna Design Week, Vienna-based designer Valentin Vodev was asked to collaborate with J. L. Lobmeyr, the renowned Viennese glassware manufacturer, now run by the sixth generation.

Vodev developed a series of pictograms to reveal “secret” information about the long-standing Lobmeyr product portfolio—information about the glassware that is never communicated to the buyer, yet passed on verbally from generation to generation to distributors and within the company.

These inside stories are based on technical as well as socio-cultural properties that have been discovered over the past 150 years of the Lobmeyr business. Vodev has brought these attributes to the surface to make them visible. Even though the unobtrusive symbol engravings are not clearly marked at first sight, the delight of discovering them at a second glance is part of the experience when looking through the Lobmeyr glasses.

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