Vienna Design Week 2011: kidsroomZOOM

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During Vienna Design Week, kidsroomZOOM inhabited a 200 square meter apartment in the centre of Vienna, featuring furnishings by 25 selected international designers. The show was a snapshot of contemporary design for children—uniting art, product presentation, events and workshops in a fun and hands-on way. The presentation was done in an easily identifiable context of a domestic living space—very far from a white gallery with “please don’t touch” signs.

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Featured in the pictures above is the Punch’n’Cuddle—”emotional furniture”, created for punching and cuddling as the name suggests—and the Kidsonroof cardboard castle.

VDW-kidsroomzoom-8.jpgThe modular den structure TukLuk is made of foam triangles with magnetic connections.

The show was very well perceived by kids and kidults. A fun yet stylish ground for playful anarchy, with lots of different furniture and toys to be tested. Following the slogan How old r u?, the participating designers and curators put themselves on the level of the youngest ones, scrutinizing the positioning, importance and approach to furniture and everyday objects for children.

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