Hasta La Ideas

Après the Satorialist, le déluge! Dasha Zhukova and the gang at Garage magazine, her artsy biannual, set out to make a short film exploring the world of fashion bloggers and the stylish types frequently featured on their bottomless digital pages. They ended up with something else entirely. “As we started to review the footage, two salient trends became apparent,” note the editors, “fashion editors frustrated by the ensuing commotion outside of shows, and the rise of ‘peacocking’ street style stars as a result of the proliferation of blogs.” The freshly completed short, “Take My Picture” (below), digs into both perspectives. Style.com stalwart Tim Blanks provides valuable perspective, pointing out Tommy Ton‘s exceptional eye, but it’s veteran street style photographer Phil Oh who takes the prize for best soundbite, comparing the fashion week pre-show melee of posing and snapping to a battle scene. “It’s become trench warfare,” he says.

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