May 30

Unintended Toy Design Consequences: Extreme Barbie Jeep Racing

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The Power Wheels Barbie Jammin’ Jeep is a battery-powered toy car that two children can ride in. Though the exterior is plastic, the $250 thing actually has a steel frame. Perhaps that’s why a group of guys in Alabama Arkansas, collectively called Barbie Jeep Racing, have selected the Power Wheels line of vehicles—which include kiddie-sized knock-offs of Wranglers, Toyota FJ Cruisers and even an Escalade—for some seriously twisted downhill racing.

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They start off by breaking the drive train so that the wheels can spin freely, letting gravity propel the vehicles to speeds—and down terrain—they were never meant to handle. Then it’s Jackass meets Fisher-Price, as you’ll see in this video:

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