Hasta La Ideas

Paris-based studio FiZZZ BZZZZ obviously has fun when it comes to naming things, like their own practice or, in this case, their two newest fonts Antique De Profundis and Animal Grotesk. Google translates Antique De Profundis as “Antique of the Depths,” which is perhaps why they showcase the typeface over an image of a graveyard (depth, as in six feet deep, get it?), but I honestly think they needed a nice word with both a Q and an E to show off their curled descenders and bars. This rounded motif is evident in the leg of the R and the overly plump S as well. It has personality. I know I’m reaching here, but doesn’t the F remind you of Sam the Eagle?

FiZZZ BZZZZ describes their second typeface, Animal Grotesk, as simply “childish,” but they clearly left out “totally adorable.” I’m not sure how functional it is, but who cares?

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