Hasta La Ideas

Wallpaper* magazine’s forthcoming September issue will sport a new typeface created specially by illustrator and typographer Alex Trochut…

Entitled Trojan, Trochut’s bespoke caps-only typeface has been used to set all the headlines in the dedicated fashion issue.The idea was to commission a typeface that referenced the modern calligraphy that appeared on many of the invitations received by Wallpaper* magazine inviting them to fashion shows (check out this slideshow of dozens of Wallpaper*s fashion show invites).

“Actually, Alex was super busy when we got in touch,” explains Wallpaper*’s art director Meirion Pritchard who met Trochut in May this year at New Zealand’s Semi Permanent festival, “but he’d been working on a new typeface which we thought fitted perfectly with what we were hoping to commission,” he continues. Alex was then able to react to the imagery and titles relating to the issue and create type settings that complimented the individual characteristics of each story. So the various set headlines held together as an overall theme for the issue but also worked separately too.”

The September issue of Wallpaper* is out this Thursday August 9. wallpaper.com. See more of Trochut’s work at alextrochut.com.

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The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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