Hasta La Ideas

All photos courtesy of David Trimble

David Trimble has been a competitive cyclist for years, but he became a household name in the cycling community as the founder of the Red Hook Criterium, an annual track bike-only street race in a corner of Brooklyn best known for its Ikea. (Cycling fans may remember that “Racing Towards Red Hook” premiered at the Bicycle Film Festival this year.)

He’s partnered with Gage+DeSoto—a New York-based studio that “offers marketing, branding and design services for cycling companies”—on a space in the neighborhood he calls home.

Founder Mike Spriggs and his partner Brett Cleaver (and Dave as well) invite cycling enthusiasts in the NYC area to stop by.

This summer, we joined forces with Dave Trimble and his Red Hook Crit operation and secured some real estate in New York (in Red Hook, Brooklyn, of course). The result is what we’re uncreatively calling The Red Hook Office: part our offices, part bike studio, part clubhouse, and part storefront.

G+D will start out with shop hours on Saturdays from 1pm-6pm. We’ll be selling everything that’s available on on our site, plus a few extra goodies—including bikes from Ritte Racing. We also have an extensive library of rare, out of print, and just plain hard to find cycling publications for browsing, and our big screen TV is always tuned to classic bike racing, contemporary bike racing (¡La Vuelta!), or a perhaps a bike movie you’ve never heard of (we have ’em all).

Dave has some fine Legor bikes on the floor, as well as a formidable stash of vintage steel Italian frames that all need new homes.

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