Hasta La Ideas

The British are coming! Tom Dixon continues his global takeover with the launch of London Underground, an independent satellite event staged during NY Design Week/ICFF. Held in the basement of the Bleeker Street Theater, the show will debut the Luminosity lighting collection in the United States as well as host a special off-line Fab.com x Tom Dixon pop-up store. In addition, visitors can grab a cup of Stumptown Coffee or check out Surface Magazine’s retro-’60s inspired broadcasting station.

Core77 had an opportunity to chat with the trailblazing designer about being a Brit in New York during Design Week, the future of manufacturing and his opinions on light, love and rock ‘n’ roll.

London Underground
Bleeker Street Theater Basement
45 Bleeker Street and Lafayette
Through May 22nd

Core77: We’re counting down tonight’s kickoff of 2012’s New York Design Week. A lot of European designers skip over New York after the madness of Milan. As a designer who has had a consistent presence at ICFF and New York Design Week, why is it important for you to be here every year?

Tom Dixon: Well, we’ve always thought it was an interesting market and we like hanging out in New York anyway. We decided several years ago to invest in the United States properly. We’ve been taking baby steps to get the infrastructure in place—having a little office there, a partnership with the warehouse and taking it seriously. A lot of people just think that because I speak English they can just go to New York and sell things and people will understand. For anybody who’s ever been in, I dunno, rock and roll—you’ve got to tour. You’ve got to be there. You’ve got to invest and spend time.

You’ve got to be consistent in your presence, otherwise, America just doesn’t happen. So, we made a decision and we’re pleased we did because people seem to like what we’re doing. It feels just like a beginning of something a bit bigger. We also think that the United States has been quite conservative for a long time. We thought it was time to breathe a bit of fresh air.

We’re definitely seeing more and more of your work here in the United States. In fact, this week you launched a pop-up store with Fab.com both online and in a physical pop-up at the London Underground exhibition.

America is so good at defining new business models. I think it’s the same thing with the furniture industry worldwide—it has been very acting very conventionally. It’s only really Ikea that does things in a really different manner. It is really interesting to see how fast and how quickly Fab.com is gaining traction and how it really challenges the way you distribute things. Things just went online this week so we don’t know what the results are yet, but it’s kind of fascinating to see that there are a million people over there that are interested in design in a slightly different way.

That brings us to your current collection, Luminosity. One of the things that I really enjoyed was the way that you’re really playing with transparency and the process of actually creating these pieces. What were some of the design considerations you were thinking about when crafting this new collection?

We tend to think more about the sculpture of the object rather than what it’s really doing. It was time to think a bit more about the effects and the functionalities—the effects that these lights were giving and whether we could think a bit more about how you build a character and the lighting in space rather than just thinking about the surface and the shape of the object itself.

It’s still a really fantastic field in lighting at the moment because it’s something which really is evolving and changing rapidly—through government legislation, technical development and more efficient ways of lighting things. People feel slightly nervous about using these new lighting technologies. I mean, everybody is much more comfortable with the incandescent bulb—you know what 100 watts does and you know that you’re going to like the light quality.

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