Together Spring/Summer 2011
Posted in: Uncategorized Creativity and culture collide in Camper’s latest collection of collaborative shoes
With their rounded shapes, commitment to comfort and playful sensibility, the Spanish brand Camper has all but defined a look that you’re as likely to see at a Phish concert as in an architecture studio. So it makes perfect sense that when the footwear label decided to collaborate, they tapped both some of fashion’s and industrial design’s more unconventional leaders for a collection called the Together project that just launched a new crop of colorfully ergonomic shoes for Spring/Summer 2011. While some of the independent designers developing truly contemporary products for Camper are returning for this second season—part of the concept is to contribute over a longer term in favor of capsule collections or hyped-up limited editions—there are also a couple new additions.
Working previously with prolific Spanish designer Jaime Hayon, this new collection marks the beginning of a collaboration with British designer extraordinaire Jasper Morrison, who reinterpreted the first shoe Camper ever sold—the Camaleon. Renamed the Country Trainer, Morrison’s take on the essential Mallorcan working man’s shoe combines naturally-colored cotton and linen with suede leather. Camper’s signature Ideal Stitching Construction guarantees strength and flexibility.
A project Together vet, Bernhard Willhelm updated the Transgressor Sneaker from last season with new colorways, including a muted beige lace-less style. Also under his moniker, Together introduces classic pumps—in gray suede or leather—and a geometric sandal featuring bold colors and Warhol-inspired soles.
While not as well known as Willhelm, young fashion designer Romain Kremer is already developing quite a cult following. His bright, ultra-modern looks are visibly reflected in the sandals he has designed for Camper. Choosing not to use leather, he went for several synthetic materials like EVA, elastic and rubber.
Another fashion designer contributing for the second season, Delvaux‘s art director Veronique Branquinho has designed both men’s and women’s styles, all combining bright colors and neutral tones for an exquisite exercise of sophisticated simplicity.
The Camper Together Spring/Summer 2011 collection will sell from Camper stores around the world.
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