Hasta La Ideas

The days of easily disrupting markets with iterations of existing technology are waning. Creating value through planned obsolescence and optimized supply chains is no longer interesting or acceptable to a marketplace with high expectations of performance, functionality and quality. Moving beyond our current commercial and financial understanding of ‘innovation’ will require transformative ideas and approaching challenges with an experimental mind frame, compelling insights and a focus on the human element.

What future do you want, and how can you prepare for the next wave to hit the world of design? What practices need to be lifted up, and which ones should be left in the dust?

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