To Animate Is to Illustrate
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It’s impossible to separate the art of animation from the art of illustration. Just ask Dan Covert and Andre Andreev of Dress Code, the award-winning design agency specializing in motion graphics, video production and stop-motion animation. Since establishing Dress Code in 2007, Dan and Andre have worked across nearly all creative disciplines, from web and print to video and animation. These days, the studio focuses exclusively on motion graphics and live action video and has been busy turning out great work for clients such as Herman Miller, Martha Stewart and Nike, to name only a few. No matter the project, outstanding illustration has been—and continues to be—the constant, whether the team is drawing by hand, in a sketchbook or on a computer.
For the Dress Code team, the first step in any motion graphics project is to determine the style of animation, which ultimately depends on the client’s goals. For inspiration, the team turns to every tool they have on hand, including perusing old design books and searching online for ideas in blogs and on Pinterest, Tumblr and Vimeo. Also helpful are the obsessively categorized folders on the company’s servers. Eventually, all the input comes together to help the team identify a style to best communicate a concept.
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