Hasta La Ideas

During the 2012 Design Ethos DO-ference, nearly 100 designers, design students and design experts in social innovation teamed with community members of an economically-depressed area of Savannah through a choreographed sequence of asset-focused workshops. Each workshop group engaged in a participatory design process for three days, with an eye toward generating concrete deliverables and strategies for realistic implementation. Six design experts were invited to participate in the workshops, then to offer their observations on the process: the below essay is Cameron Tonkinwise’s contribution.

Take and Give

Every act of creation involves destruction. To build a chair, you must kill a tree, or two.

An ethical designer believes that what he or she has created is worth more than what was therein destroyed. Presumably the chair is more beautiful than the tree, or provides respite to people more important than cute, furry nesting creatures, or at the least, gets used for longer than it took the tree to grow the wood.

A truly responsible designer will realize that it is not enough to merely make a piece of good design and hope that it gets used long enough and well enough to justify the resources consumed to make it. A truly responsible designer will do more to ensure that that happens: marketing the designed chair to communicate its value; providing instructions about use and care and maintenance; perhaps providing repair or return-to-maker services. In this way, whatever destruction was necessary for the creation of such an artifact is more than recompensed by the ongoing valuable services afforded by that artifact.

Econferences

The economy of destruction and creation in relation to conferences has always irked me. Conferences are immaterial events—exchanges of knowledge and networking—but they have huge material footprints. Attendees must emit tons of climate changing gases to get to these events, where they are accommodated and fed and beveraged, and invariably given a pile of crap in never-to-be-used-again conference-specific dysfunctional satchels. Conferences can go green, serving up local produce to delegates, ensuring that all way-finding is on recycled material, etc, but in the end these will only ever amount to tinkering with the vast material destruction required to convene people together.

And yet we all acknowledge that valuable experiences are afforded by conferences—meetings and learnings that seem still impossible in any kind of virtual context no matter how thickly bandwidthed its multimodal media. In this case, the task is not just to minimize the ecoimpact of conferences, but to maximize their value, to make sure that all those carbon miles are more than mitigated by the productivity of the conferencing experience.

Recently there’s been a spate of innovations in conferences, blurring the line between conferences, courses, tourism and television: from TED to Dark Mountain. A very interesting innovation was the 2012 Design Ethos Conference hosted by the Savannah College of Art and Design. The principal organizer, Scott Boylston, made the classic design innovator’s move: if I am going to get a large number of incredibly interesting designers, design thinkers and design students together, shouldn’t all that intellectual capital be used to accomplish something beyond exchange amongst itself? Given that all those human resources will be co-located at one time, couldn’t they be thrown at some local problems needing social innovation? Wouldn’t that make up for the ecoimpacts of bringing all those people together—not just for the world, in that it would be a better distribution of the value generated from those resources; but also for the participants themselves, who would now not only get from this conference meeting and learning, but also the experience of making, of making contributions to situations of much-need?

So the Design Ethos Conference was also a DO-ference, with participants working on a series of initiatives in the inner city Savannah neighborhood of Waters Avenue. And indeed it was incredibly valuable, to the local community by all reports, and to the conference participants, from what I saw and heard. Apart from what the DO-ference accomplished, the resource destruction involved in the gathering were also accounted for by the exemplar that this innovative way of conferencing set. Having seen how productive a conference can be, all other conferences now seem to me heavily on the ecodebt side of the ledger.

But the DO-ference was no easy undertaking. There are 3 lessons that can be learned about what is in involved in trying to make a Conference on Social Design more valuable than the ecoimpacts involved.

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