Hasta La Ideas

Time Inc. won’t be boosting Sports Illustrated’s video presence after all. According to The New York Post, talks between the publisher and CineSport — a sports video platform — have broken down.

A source told the Post that Time Inc. was looking for ways to bolster SI’s digital offerings, and talks were progressing. Then suddenly — as often happens with these kinds of things — nothing. “I thought Time Inc. was buying it and it was a done deal — and then they were not buying it,” said the source.

For what it’s worth, it seems like CineSport is still interested. Its founder, Gregg Winik, told the Post, “We are big fans of the Time and Sports Illustrated brands,” which is another way of saying “Nothing is over!“