Hasta La Ideas

The Olympics, at bienniale intervals, has slowly but surely grown more digitized. We’re not talking about the event broadcasts, slo-mo gymnastic feat gifs or controversial political coverage in the host country—no, we mean the logo design. In an Olympic Games first, the symbol designed for the 2014 Winter Games includes a web address, Sochi.ru, which is home to all things Olympics—stats, event schedules, winners, medal counts, photos; you get the idea.

If anything, though, this year’s logo (which was designed by Interbrand), has been relatively uncontroversial, if not outright bland, compared to some of the other more vibrant Olympic logos through the years.

The Summer 1924 Games in Paris was the first Olympics

Maps of the World has an in-depth look at past logos, but here are some things you probably didn’t know about some of the logos in recent memory. The Olympic Games have been through the wringer when it comes to branding, now more than ever before.

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