Hasta La Ideas

Isn’t it always so difficult to get little children to do basic necessary stuff? Like getting them to eat food or brush their teeth? Adding a fun element to it always gets them going. And for ages, the mighty spoon has always been the airplane in the stories but what about the toothbrush? Where’s the fun in that? In fact where is the fun in toothbrushes for adults too?

Well, get ready to begin your day on a joyful note with this Brachiosaurus inspired ‘dinos’ collection of electric toothbrushes. A perfect complement to the spoon-airplane dynamic, this dino-toothbrush will instantly make your kid want to start brushing their teeth. The design itself is very friendly and attractive, taking it away from the rather bulky looking toothbrushes we see around. The smooth curves and slender profile mimicking the long-necked Brachiosaurus immediately creates within us an emotional connection with a very personal object that we use every day. And with those color options, everyone in the family can now have their own pet dinosaur.

The designers have also done a brilliant job of blending the electric components within the body, keeping the overall natural form intact. The lower half of the animal acts as a charging dock and this dino’s got a long tail too, in the form of the power cable. And much like Ototo’s Nessie, this guy can stand on its own legs, no need to hang these cute little dinos on the wall. My only ask is if the designers could make a smaller version for the kids so that we can have a little dino family chilling at our homes!

Designers: Byoung-ki Hwang, Jiho Hong, and Suin Lim