Hasta La Ideas

Design studio A2/SW/HK has worked with The Photographers’ Gallery in London to develop the graphic identity for The World In London exhibition of portraits of Londoners, as well as a system for presenting two outdoor exhibitions of the show…

The World in London showcases 204 portraits by British and international photographers taken between 2009 and 2012. Each image depicts a subject from one of the 204 nations taking part in the London 2012 Games and a dedicated website reveals the individual stories behind each image.

The project forms part of the London 2012 Festival, and A2/SW/HK’s design for it incorporates the IOC’s three-letter country code abbreviations as a graphic device to help order and frame the 204 works that make up the exhibition. Individual QR codes function as direct links to the appropriate page on the theworldinlondon.org.uk website where more info about the image is available.

The typeface used is the studio’s own New Rail Alphabet, which was designed in collaboration with Margaret Calvert.

The World in London is on show until August 30 on the ground floor facade of Park House (opposite Selfridges) at 453-497 Oxford Street (images above) and also along a 260 metre hoarding in Victoria Park, East London (image below) until August 12.

For more info, visit theworldinlondon.org.uk.

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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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