The Way We Live Now: The Rideye Is a Dash Cam for Your Bicycle

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I’ve been curious about sousveillance ever since I Wiki-walked into the neologistic concept, which is broadly defined as “the recording of an activity by a participant in the activity.” A simple example might be the Russian dashboard cameras that have yielded a fair share of viral footage, but the term is broad enough to include the now-ubiquitous cameraphone, an ever-ready recording device in situations of crisis, civil unrest and a laundry list of otherwise unusual situations (see also: Google Glass).

Of course, the former example is the inspiration for a new project on Kickstarter by Los Angeles-based mechanical engineer Cedric Bosch. Like a helmet, the Rideye is a safety device that a savvy cyclist might use in hope of never needing to do so. But in the event of a crash, the handlebar-mounted HD camera is expressly designed to capture footage of the incident in order to present an objective account of what happened.

Guest appearance by Iggy Pop aside, the ABC Los Angeles news segment covers several valid points regarding the black box camera concept (Slowtwitch has a more in-depth look at the product itself). If the Rideye catches on, it’s a perfect example of how monitoring could make the streets safer for everyone: As with red light cameras, the possibility that one might be caught in the act serves as negative reinforcement in order to discourage reckless driving. The mere suggestion of sous/surveillance exploits the Hawthorne effect to prevent—or at least document and punish—illicit behavior.1

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