The Volvo P1800, Part 2: Whatever Happened to the Reboot?

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It’s ironic that manufacturers in America, a country with just 200-something years of history, have already started to mine their industrial design past while auto manufacturers in a country like Sweden, which has been around since the Middle Ages and has way more history, look only forward. A case in point: Ford’s Mustang, Dodge’s Challenger and Chevy’s Camaro are all re-makes, but you won’t see Volvo bringing back the P1800.

For a while, though, it looked like the P1800 would return, just not from Volvo. AutoExpress first reported that Swedish designers Bo Zolland and Mattias Vocks were collaborating on a reboot of Volvo’s iconic coupe.

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