Hasta La Ideas

The first thing I do after I go through my morning pile of email, is check out http://thesartorialist.blogspot.com . Those that know me would never call me a fashionista, I think “Geek Chic” was the closest I ever got to a compliment on my “look”, but the work of Scott Schumann aka The Sartorialist has always fascinated me. The way he captures a culture through a moment. Possibly it connects to the very intuitive way I do my research. Not the official stuff with rigor, but the real stuff that inspires emotive and non conventional solutions. We don’t tend to talk about it, because, well, its messy, non-linear, and it misses more than it hits, but the seed of the most wonderful things tends to come from that kind of ether.

I think Intel captured that perfectly with their piece on Scott. It is worth celebrating this type of approach so we can start to build it in to our process, allow ourselves to wonder, to seek and discover, not as scientists, but as designers.

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