Hasta La Ideas

Among the onslaught of Diamond Jubilee souvenirs to come our way so far, Harvey Nichols’ Tupperware corn flakes box has to be one of the oddest – but it is at least quite funny

In 2003 the Daily Mirror famously managed to get one of its reporters a job at Buckingham Palace as a footman. Among his red-hot revelations of royal life one stood out – that HMQ is served her morning cornflakes not in sumptuous silverware but in a humble Tupperware box.

With this in mind, Harvey Nichols is selling a Diamond Jubilee Tupperware corn flake box with a graphical tribute to Her Maj designed by Ruan Milborrow and Mark Nightingale at mr.h.

The underside of the lid reveals the phrase “I now declare this sandwich box open”

And there is a cheery stamp on the bottom

Each box contains six dark chocolate corn flake cakes made from Royal Warrant holders, Charbonnel et Walker and is on sale for a somewhat optimistic £14.95.

Harvey Nichols is also running a wider promotion on British food and drink across its six stores, for which mr.h created the logo

Other manufacturers have, of course, also been getting in on the Diamond Jubilee act – we posted about Ma’amite (below) last week.

While our sister publication Design Week has also spotted Diamond Jubilee syrup and icing sugar from Tate & Lyle

And Heinz beans and Spaghetti re-issued in 1952 packaging (see the DW story here)

An idea also used by Kellogg’s, which is selling its cereals in 1950s packaging

There will be more. Much. much more.

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