Hasta La Ideas

The Partners has created a striking campaign to raise awareness of the plight of street children around the world.

The branding consultancy was commissioned by the Consortium for Street Children, with the goal of highlighting the issue of children that have to live on the streets, both in the developed and developing worlds, and challenge the United Nations to officially recognise International Day for Street Children.

The Home Street Home campaign crystalises the issue in a visually effective way, using giant children’s room signs, placed in rather inhospitable looking street locations across south east and east London, to draw attention to the situation many kids are in.

The campaign used images of the signs, shot by photographer Paul Grundy, in the run-up to International Day for Street Children on April 12, also placing print ads and posters in various locations in UK cities and publications, and encouraging viewers to sign a petition for official UN recognition.

On the day itself, the signs – which were created and installed by the Jack Agency – were placed in high footfall areas such as Old Street underground station to gather further support (see below).

According to Stuart Radford, creative director of The Partners, the signage was designed to be portable and “can work in guerrilla fashion so that the charity can gain maximum benefit from the material developed for the campaign”. It also allows CSC to expand the campaign to different cities, as required.

Since the call to action on April 12 the petition has attracted nearly 3,000 signatures.

Credits:
Creative consultant: Nick Clark
Creative director: Stuart Radford
Designer: Jonathan Brodie
Project manager: Meghan Hagerty

Photography: Paul Grundy
Sign installation: Jack Agency

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

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