Hasta La Ideas

We have mixed feelings on the sudden wellspring of how-tos and virtual classes that’s emerged in response to creative-types being coop-ed up. As with any skill set or knowledge base, design requires exercise to prevent atrophy and with so much of our profession affected by the sudden seizure of the gears of industry, we appreciate the new abundance of opportunities to keep sharp.

However, working in a profession built upon an abiding commitment to craft and a discriminating eye for style we must hold ourselves to a high standard and seek out the very best means with which to hone our personal practice.

It is for this fact that we recommend you pick up a copy of the House Industries Lettering Manual (launching today!) a stack of paper, some pencils and start in on a meditative quest to rediscover and build on those foundational design truths.

Your guru is hand-lettering master Ken Barber, maker of epic logos, miner of the vernacular commercial aesthetic, member of iconic design enterprise House Industries. A journeyman such as Barber stands out in today’s noisy market of down-time pursuits, but in his steadfast commitment to craft he makes the best argument for a designer’s attention.