Hasta La Ideas

No, not the real Mayor of London: a man in a suit with a Boris-alike wig on stars in this film, one of several created by new agency Meanwhile… to help promote MyTaptu – an iPhone app which launched last week that helpfully aggregates all your news feeds and social media streams into one, supposedly easy to navigate and peruse reader.

The idea is that My Taptu tidies all your non-work related online stuff into streams – and the idea of this campaign is to get the message over that if you like something you see online, you can “Taptu it” – that is, share it, store it or comment on it on any of your social networks in one fell swoop, using the MyTaptu on your iPhone.

Here’s another of the campaign films:

To be honest I’m not too sure the films are successful in explaining what the heck MyTaptu is or what it’s for. But I really enjoyed both these films and found myself forwarding them on – and then ended up trying to solve the mystery of just what MyTaptu is all about. And now I have, it sounds quite useful.

I might just download it…

More on MyTaptu at taptu.com

Credits:

ON YER BIKE
Agency: Meanwhile…
Creatives: Simon Huhtala, Gabbi Cahane, Tareq Kubaisi, Jay Fretwell
Production Co: Nice Shirt
Director: The Graley Brothers
DoP: August Jacobsson
Producer: Richard Martin
Editor: Dominic Leung – Trim
Post: Prime Focus
Sound: 750mph

HAMMER TIME (OLD LADY)
Agency: Meanwhile…
Creatives: Simon Huhtala, Gabbi Cahane, Tareq Kubaisi, Jay Fretwell
Production co: Nice Shirt
Director: Tareq Kubaisi
DoP: August Jacobsson
Producer: Richard Martin
Editor: Dominic Leung – Trim
Music: Faber Music
Post: Prime Focus
Sound: 750mph