Hasta La Ideas

As the calendar year draws to a close, ultracontemporary watchmakers ZIIIRO are pleased to announce the release of two new models: the “Ion” and the Proton.” The former watch design (left) marks a radical departure from the chic / sleek aesthetic of their debut from a year ago and Spring 2011 releases, though ironically this is precisely because it features what is essentially a classic analog display.

Still, the “Ion” is entirely in keeping with ZIIIRO’s minimalist design philosophy, the face stripped down to a disc with a pair of disparately-weighted radial lines (i.e. the hands of a clock). “The Ion offers a touch of simplicity with its minimalistic dial and two-hand analog movement. Comes together with an understated transparent bracelet strap, this combination reveals a truly elegant timepiece.”

The “Proton” is simply an update on the display that they developed for the “Aurora” and “Celeste” models.

Both the “Ion” and the “Proton” are available in three colors: transparent, transparent-smoke and milky-white, and “both models are fully interchangeable with all watches from the bracelet series (Gravity, Aurora, Orbit, Ion and Proton).” They’re currently available for pre-order from ZIIIRO’s online shop, set to ship on December 23rd.

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