Hasta La Ideas

For decades, power tools have fallen into two categories: Those designed for tradespeople, and wimpier versions for consumers. As with the “pink it and shrink it” approach to making products supposedly appeal to women, designing a consumer-grade power tool was about removing features and capabilities from “real” tools.

Now Dremel’s design team has gone in the opposite direction, adding innovative features that the average person can use.

Their new Blueprint Multi-Drill makes drilling into a wall to hang things, like pictures or TV mounts, easy; it features a stud finder built into the knuckle-guard, and a handy detachable laser level that can cling to a wall with reusable mounting putty.

“We’ve looked at the projects that our users are doing,” said Sonesh Shah, Dremel president, “and designed Dremel Blueprint tools to provide people with what they need to accomplish those projects.”

Being detachable, the laser level naturally has its own power source; you recharge it separately from the drill, via USB-C.

The 12V drill debuted this month, and goes for $100.