Hasta La Ideas

Now that cycling is officially the greenest and most hipster mode of transport, we should tech it up a bit. DCA Optic is a helmet for bikers that gives you an augmented reality cycling experience. The Helmet comes with two cameras mounted on the front and back that not only monitor traffic, but also guide you through obstacles, allowing you to optimize your ride time and effort. The cameras also actively record data, for surveillance purposes. Who needs one of those stunt cam GoPros when your helmet not only protects you, but records everything in first person! Plus AR? Massive win!

The Optic is a Best of Best Award winner at the Red Dot Design Awards 2016.

Designers: Richard Price & DCA Design.