Hasta La Ideas

After all taking the Make Art That Sells e-course in 2013, the ladies of Happy Happy Art Collective decided to form a group to support their common artistic goals and promote their work. 

Happy Happy members Lauren Minco and Tammie Bennett are busy making preparations, and are on their way to SURTEX, while Denise Holmes, Emily Balsley, Jill Howarth, Pauline Grayson have been taking on exciting jobs and new clients. 

art by Tammie Bennett

Lauren has some excellent advice on her blog about preparing one’s portfolio for the big event:

“If you’re doing Surtex, you definitely need enough art to actually show. Unlike other markets such as editorial and publishing, you don’t just have examples of your work to show clients as examples of your skill…you make art beforehand that a company looks at and says “that would make a great XYZ! We’ll take it!”. Sure, there are still jobs in the industry that artists are commissioned for, but much of your work is made beforehand and is then available to license as you show your portfolio. 

Because of this, some people have hundreds and hundreds of pieces (sometimes even more!) depending how long they’ve been in the game. There are a lot of opinions about how many pieces or collections of art a newbie should have. I have enough work, but not as much as some of my peers do. However, I know that each piece is solid and nothing is filler. So even if an art director comes up and only has time to see a few pages out of my portfolio, I know they are gonna see my best work.” 

A few members of Happy Happy were featured in UPPERCASE’s Surface Pattern Design Guide. You can see pattern submissions by Emily, Pauline, Jill and Tammie in the free download of the Guide by clicking here.